The Connected TV. The Connected Consumer
While the future of television is continuously debated amongst the industry, particularly those broadcasters and brands looking to understand their place in the Smart world, we often forget that television as we know it has already been disrupted by the very audience who watch it.
Consumers today are seeking a far greater connectedness to both brands and the programmes they watch. To smoothly navigate the future of advertising – regardless of whether it is online or on TV – we must understand the user experience across the screens in their living room.
Has the TV set lost its dominance as the main screen? How do we embrace the era of the Connected Consumer and the plethora of screens, both big and small, that content must reach and engage upon?