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Rajat Paharia

Bunchball

Whoever figures out Motivation, Wins! (Gamification FTW)

Motivation around adoption, onboarding, engagement, and performance is a critical issue for businesses today, and companies that can solve this problem – for both employees and customers – will have a tremendous business advantage.

Game designers have clearly figured out motivation, using techniques like goal-setting, real-time feedback, transparency, badges, leveling up, onboarding, competition, teams and rewards. And now, using the motivation techniques from games in non-gaming contexts, gamification is the business owner's new secret weapon.In this session we'll discuss 5 key elements of motivation, cover how various game mechanics support them, and share examples across a range of uses - from marketing campaigns to motivating sales teams. 

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