Silo's of Failure
In Digital Marketing are isolated workflows, silos of data, and the fragmented technology solutions being leveraged preventing successful execution of holistic marketing programs? Is it truly possible to create and utilize a holistic, integrated solution stack in a fragmented workflow environment? We see enterprises struggling with data silos, we see technology vendors struggling to deliver truly integrated platforms and we see both agencies and clients struggling to combine their staff and workflows to truly leverage the full digital marketing ecosystem.In this session we will discuss how to break down the silos of data, fragmented workflows and technology to truly create a holistic digital marketing ecosystem to be leveraged across the enterprise to drive results. Can this be done? Are we already moving in this direction? Or... is this just a “pie in the sky” view of what should be in an ideal world? Whether you are a client, an agency or a technology vendor come join in this discussion and provide your viewpoint and lets see if we can break down the barriers to success.