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Chris Gorell Barnes

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The power of video is the influence you create

The power of the moving image is undeniable and has often been cited as a key influence over audiences. Whether it’s a political story to tell, one that encourages viewers to donate to a charity or one that sparks a generation to dress in a particular style.

For brands today, their CSR strategies are becoming increasingly important as consumers demand more transparency and a higher level of ethical conduct from the brand. Video has the ability to change people’s behavior; done effectively and you define your brand position, spark a movement and remain firmly in your target audiences mind.

After producing the film "The End of the Line" and founding my own charity (The Blue Marine Foundation) I’m interested to discuss how you continue to inspire today’s consumers and movements? How do you maintain your brand's legacy? Is Kony 2012 the exception to the rule?

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