Interactive print: will it be the bridge between paper & digital?
It used to be called augmented reality but that has been outhyped. Now its getting to real and lasting value with interactive print. Linking magazines to digital by showing video's, like buttons on top of the paper, enabling commerce with a click on the mobile. What is it and is this here to stay? Maarten Lens-FitzGerald, founder of worlds largest augemented reality platform Layar with 24 million downloads will lead a discussion with all who work with print and digital.