Discussions

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Who Framed Task Rabbit? Is there a dark side to AirBNB, Lyft and other 'sharing economy' companies?" to "Mobile is Dead. Long live Data". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Gary Shainberg

TSO Ventures Ltd

UAV's and Drones for Humanity

I want to hold a session to discuss the GOOD use of UAV's or Drones and not how they may be used by the defence industry. We have all see in the press who Domino's want to delivery Pizza's via a Drone in the future well I want to have a discussion on how this technology could be used for the collective good in both commercially and for 3rd world counties to support humanitarian aid and for disaster relief.

Stephen Webb

Google

Developing on open marketing platforms

What unique challenges do brands have when utilising open platforms like YouTube, Twitter etc

Micke Paqvalen

Kiosked

Why not SMART CONTENT? Seven (7) key trends that are shaping digital marketing

We have Smart Cars, Smart Phones, Smart TV, why not Smart Content? Smart Content is turning digital marketing into a personalized service. As a co-author of the successful Smart Content Trend Report (see http://www.slideshare.net/Kiosked/smart-content-trend-report-july-2013), that has been downloaded +20,000 times in last 60 days, we will elaborate and discuss the key trends that are shaping the future of digital marketing. Today.

Ian Crocombe

POSSIBLE

WTF is my wearable strategy?

Early fitness apps like Jawbone UP and Fuelband are being followed up by wearables from Apple, Samsung and Google. > What’s the implications for brands who want to innovate? > Do smart marketers need to add wearables to their mobile strategies? > What’s the opportunity for innovation? > "Suddenly everyone's discovered the wrist" - Kazuo Kashio, Casio > http://www.nytimes.com/2013/08/28/technology/in-advent-of-the-smartwatch-a-name-thats-been-there-before.html > "In its favour, if Google Glass didn’t exist, all these Silicon Valley guys would be having affairs or buying unsuitable motorbikes” > http://whitemenwearinggoogleglass.tumblr.com/

Tess Bricker

WPP Digital

Millennials: Talkin bout my generation

At 31 I barely qualify as a millennial. I remember the screeching sound of of dial up. Instead of a blog, I had a 'zine - but by the time I graduated from college, I owned a cell phone and used Google as a verb. So who are we talking about when we use the term "millennial" ? More importantly - how do we communicate with this generation and what can we learn from them ?

Dave Dugan

Facebook

Digital Moneyball - In the world of advertising, can Art happily co-habitate with Science?

... and can Data Scientists get along with Creative Directors? Marketers and their agencies live in a world of tension when it comes to gauging creative performance. The lure of Cannes Lions is unescapable (and meaningful) – but the ecosystem has more data than ever to soberly track pure ROI. We'll discuss the balance of both, and how the Science (the truth serum of performance data) can help drive the Art. Please choose your squad: Art or Science - and come ready to weigh in.

Rob McIntosh

AKQA

The Evolution of the Interaction Desinger

The course of technology will mold and shape the design industry and an Interaction Designers role. New disciplines are merging and new design teams will form as we depart from traditional computing.

Sofia Fenichell

Rockpack

Why Gen X is the new digital trophy customer and monetizing millenials is an oxymoron.

Is the industry over serving millenials? Everyone loves millenials because they are early adopters of technology. Are they also transient customers with low retention and loyalty. Is monetizing millenials an oxymoron? The technology industry in particular is underserving Gen X, a generation who is growing increasingly comfortable on a mobile and has spending power. We should be building more products and designing more interfaces to better service this demographic. When you build great products for this demo, the growth and stickiness can be phenomal as exemplified by Pinterest, Hailo and others.

Stewart Dryburgh

Nestle

Have a break?

In the world of today, where if you're not connected you're missing out, what on earth could be the benefit of having a break?

Nick Jellicoe

Rolex

Crowd sourcing a Centenary event

2014-2018 will be over-loaded with Centenary communication opportunities (i.e. the Somme, Gallipoli, Paschendale, Verdun etc.). Currently writing a book on JUTLAND alongside working with 2 museums on exhibitions and trying to get some films off and other events off the ground. Can you help me on a practical question? Working with minimum budgets, how can I actively get crowd sourcing into play – for funding, content development help and traffic generation?

Sune Alstrup Johansen

The Eye Tribe

How will Eye Tracking affect the industry?

When eye tracking technology is implemented into every new smartphone and tablet on the market, it is possible to analyze what millions of people look at when they browse or use their apps. What catches their attention? How long do they spend on each item? Do they see ads that are displayed or not? Based on this information it is potentially possible to change the content in apps and the placement of ads in real-time, to target the content to the user more accurately. And instead of impressions and clicks, you could measure actual views. How would you like to use this new data set? Which new metrics would derive from this? How would this affect the industry?

Tara Marsh

WPP Digital

How do start-ups engage with WPP?

Come join me and Cary Tilds (GroupM) to talk about all the different ways we work with start-ups and look at some examples of success stories.

Juliana Rotich

Ushahidi

Engineering with Constraints: Context Intelligence & Innovation in Africa

Trickle down innovation is not the only way to go. Making solutions in silicon valley and expecting to make them work in Africa, without thought to the local context and environment is fool hardy. Join me to discuss the innovations coming from East Africa and where opportunities lie in the rising continent.

Nayem Chowdhury

Google

What can Marketers learn from Tech Developers to improve effectiveness?

Marketing and technology processes are becoming increasingly intertwined with the rise of global digital marketing platforms, big data and multi-platform content. Brands are also entering the technology space more directly e.g. Mondelez funding mobile startups. Tech developers are well versed in concepts that can be applied to marketing more broadly e.g adaptive content, data-driven insights, prototyping, ‘launch & iterate’. What can marketers learn from tech developers to improve effectiveness?

Mehailah Al Zahmi

Emirates NBD

Gen Y and digital

As all of us know our future clients are Gen Y and any big industry should start thinking about the Gen Y now while they are developing any new products/ innovations. I would like to know more about the Gen Y behavior, expectations and how we can migrate them to us digitally to grantee them as future customer

Saskia Meszaros

Bayer

Where do you get your digital behaviour data from?

When thinking about developing new digital tools, how do you get data on the digital behaviour of your target groups? Active Online Listening? Focus groups? Trial-error?

Ben Richards

Microsoft

The Innovation Equation

is the innovation project you are about to start doomed, or will it succeed? here's one way to identify your chances of success.

Avi Bhojani

Bates PanGulf

How do we monetize Digital?

Do we go by the old ad agency arbitrage model, do we go by the consultancy model of lawyers/doctors, do we go with Strat consultancy model, do we go success based fee model, do we go by KPI achievement based model or do we go by what the client can pa model?

Ashley Brown

Coca-Cola

How can data drive 'precision PR'

As communicators, we have access to an unprecedented mountain of data. How can we re-tool PR teams to mine the haystack? How can those insights help us develop data-driven communications strategies the dramatically increase the chances of campaign success.

Candace Kuss

Hill + Knowlton Strategies

Growth Hacking

Buzzword bingo or whole new job description? Are you a Growth Hacker? Or simply a marketing communicator that is amazing at her job? Join me, Caroline Drucker, Kathryn Parsons, and hackers of all kinds for a lively Discussion on this hot topic.

Sarah Watson

Net-A-Porter

Social Schmocial

With most social networking happening on mobile devices, where real estate is limited, engagement in shorter bursts and competition high, it is becoming increasingly challenging for brands to try and monitise their content and for the networks themselves to make money. How can brands be smart about this and really drive social commerce.

Sam Decker

Mass Relevance

How to Chart a Course to Converged Media

Advances in technology and the proliferation of social media have made it increasingly difficult for brand marketers to win consumers’ attention. In this new landscape, paid media no longer stands alone. Brands are forced to become the media and attract their own audiences. But how do they successfully create campaigns and experiences that capture and retain the attention of their audience? The way of advertising has become commoditized and we're missing out on a more strategic way of reaching an audience through paid, owned and earned together, or "converged media". Marketing has changed. Why are we still working in silos? Let's discuss the blocks and success stories of achieving converged media, new metrics and ROI to measure advertising, and the capabilities necessary to reach today's audience.

Andrew Agbay

Microsoft

A Look into the Future: Online Advertising 10 years from now

A lot has been written about the future of online advertising. What are your thoughts? Is this really a train wreck waiting to happen? Or do you see a very bright future for the industry? Is online advertising becoming less and less 'effective?' Or are we just looking at the wrong numbers? Love to hear our thoughts and discuss.

Scott Symonds

AKQA

Predictive Personalization Analytics in Marketing

Is this a crazy far-off geek dream? Or are we already late to the game in marketing? Netflix, Amazon, Nest, Google Now are already doing it, businesses are being built on it, and we have the data and tech in digital marketing to do it a lot better than we are right now. So what's up?

Guy Gross

Mash Machine

How can incubators and accelerators be more than Regus by another name?

We can agree that housing and nurturing start-ups is a good thing for innovation, but how can you get fail rates down and what can be done differently to help these businesses get from concept to revenue and beyond at pace?

Zoe Dowling

Added Value

Mobile is Dead. Long live Data.

A near-future nirvana has screens available for use wherever we are, making us device independent. In this world it is all about your data, not how you access it. What would this new reality mean for brands, advertisers, marketers? Does this mean seamless integration of all platforms? Or more fragmentation? And what does it mean for our businesses? How do they need to evolve in order to succeed in this environment?

Jason Rapp

Science Inc.

Who Framed Task Rabbit? Is there a dark side to AirBNB, Lyft and other 'sharing economy' companies?

The "sharing economy" has ushered in tremendous efficiency via technology. AirBNB and Uber have become multi-billion dollar companies and a new generation of start-ups have been inspired by them to tackle other aspects of life -- from cooking and cleaning to child care. But is there a dark side to this tech glory? And how far can these businesses go in changing the way we work and live? Join Nick Nyhan and me for an up-Lyfting, Air-y discussion on the Waze these business are changing things...

Iggy Diez

WPP

The No Media Foundation: probably the first un-conference on un-digitalizing

Connected to our devices 24/7, and yet we still feel the urge to find more time to connect to new devices and channels to be "in" the know and now... brains growing fat, slow and choking result of the over-ubiquitous-exposure. Not to mention the death of eye contact for screen contact (google glass). Where's the limit? Is there an opportunity for media companies and brands to advocate for the limits of digitalism and protect true human connections in a digital world?

Ella Kieran

WPP Digital

An optimists tour of Facebook

I just defriended 1,265 people. Is my social life over? Or will I start being able to post more interesting thoughts? What is the perfect number of friends? And can you ever be friends with your boss on Facebook? Better yet, could it make us happier? Join a totally subjective (but optimistic) conversation on the future of Facebook.

Eric Kuhn

Layer3TV

Art and Science: how data is affecting what gets made and how it's marketed

As we continue to generate more and more information about what people like and are discussing online, how is that affecting creativity? How is data driving marketing campaigns as well as changing which projects are greenlit? Are actors cast based on their social media following and does that actually drive sales?

Gabe Karp

Blue State Digital

Building digital products that live up to your value proposition

Some of the worlds most effective companies and non-profits have no history of building technology products but digital is often the first interaction that your customers will have with your organization. How does an organization that was built to deliver financial services or run on-the-ground programs to save lives build technology that delivers and puts the user experience first?

Robyn Scott

Intros

Generous people are good for business. How do you spot them and support them?

"Give and Take", which makes the business case for generosity, has been a New York Times and Wall Street Journal bestseller. Jack Welsh refers to the "generosity gene" as the magical eighth factor in his hiring decisions. People who are generous with their connections, time and knowledge have greater trust, and stronger networks, from which they get more favours. So how can we better spot and measure this valuable but often hidden generosity component of influence? And how can we encourage people to build habits of generosity within a business context?

Arianna Orland

Zynga

Spotting Gamers in the Wild: A Field Guide

Join Zynga for an experiential reminder of the power of play. Learn who gamers are, how to spot them and how to best engage your audience in the environment of play.

Candace Kuss

Hill + Knowlton Strategies

Why is Candy Crush Saga so addictive??

What does Candy Crush have in common with Las Vegas? Intermittent Rewards. Hypnotic Sounds. The Illusion of Progress. Empty Calories vs Brain Food. Come discuss what brands can learn from these and other sticky experiences. Sweet!

Randall Rothenberg

IAB

Does Content Still Matter?

A candid conversation among publishers, agencies, marketers, and technology companies about whether and how the marriage between advertising and non-fiction content – a central support structure for marketers for almost 200 years – can be saved. Some think not: Asked about the future of journalism in the digital age, NPR media critic and Mediapost columnist Bob Garfield says, “We’re all fucked!”, while former Baltimore Sun police reporter David Simon, the creator of the HBO hit “The Wire,” agrees, saying, “We destroyed ourselves.” Yet digital native publishers like Buzzfeed, Huffington Post, and Vice are expanding coverage and breaking stories left, right and sideways. Is journalism dead, or is it healthier than ever? What are the essential characteristics of the “New New New Journalism,” and will advertisers support it? Discussionistas: Jon Steinberg & Jonathan Perelman, Buzzfeed; Jann Martin Schwarz, LinkedIn; & Randall Rothenberg, IAB

Jason Jenkins

CBS Interactive

Wearables will change everything, but it will take Apple to do it

Wearable tech is the hottest topic in consumer electronics right now. I thought it would be interesting to spend some time looking at what wearable devices are and why they matter, why this type of device is so compelling, how the category will change behaviour, the issues this will throw up and what's wrong with the current crop of products. Let's debate!

Caroline Drucker

Instagram

Silos, Matrices and ROI - how to scale holistic marketing in a global company?

What are the best practices for structuring marketing teams across markets and channels to create powerful communications? Is it possible for a PPC manager to have a shared goal with someone in PR? What are the tradeoffs between giving local or channel focused-teams freedom to move fast (and break things) and a more controlled but cohesive and compelling campaign strategy?

Vida Mylson

Electronic Arts

GAME-AHOLICS

You love games. You play them 10 hours a week. You play them the entire train ride into work. You play them even when you should be paying attention. (Did you just play a game in the bathroom?!) It’s ok, we all do it. For once, put that addiction to good use & compete for real $$. We’re going to put an interesting spin on an incredibly simple game, & we’ll see what happens. You’ll be moving (if you want to), you’ll be shouting, & you’ll be doing whatever it takes to land atop the leaderboard. Some of you may win big, some of you may spend your way into the poor house, & others might just settle on complete mediocrity. Regardless, come play a game you haven’t played in 15 years & have fun doing it. It’ll make you think about gaming in a new way, & you’ll find out who among your peers is a true “game-aholic.”

Jann Schwarz

LinkedIn

How about instead of trying to distract me, you help me get stuff done? How Marketers can embrace and provide utility.

Marketers spend too much time trying to dazzle their prospects and not enough time providing real value. Let's get to work and use LinkedIn's data API to build tools that make people more productive and successful.

Ashley Brown

Coca-Cola

Peace Out: When to Pull the Plug and Go in a Whole Different Direction

The average person will change careers at least 3 times. How do you know when it's time to pull the blog and do something totally different?

Lior Gerson

mySupermarket

Gamification of real world objects

Recently mechanics taken from the world of gaming have been widely accepted by online businesses as a means to increase conversion, retention, customer satisfaction and reach. In several cases companies like Nike with its running community managed to take these mechanics out to the real world and integrate them with real objects. I believe this is just the beginning. Objects around us will get smarter. They will integrate to our profiles and manifest our digital & personal attributes as pubic achievements in our communities.

Esther Dyson

EDventure

information gets physical

3D printing, self-driving cars, visible transit. How info will change the physical world of production, transport and logistics, and its business models. ----- for background ---- http://www.project-syndicate.org/commentary/how-3d-printing-will-change-the-world-by-esther-dyson -------- http://www.linkedin.com/today/post/article/20130916140209-28157-my-car-is-almost-ready

Maxim Braverman

Kaspersky Lab

Social Ethics vs Social Networks - Who's Guilty? Any Hope?

Compete! Get "likes"! Count your friends! Create good-looking timeline instead of spending time to improve your real life! Do social networks leverage our weakness? What do developers have in their mind when they create new features? Any social ethics?

Henry Brook

Digit

Symbiosis between us and machines - The next giant leap for mankind?

When will this happen? What form will it take? How will it effect human evolution? Or how we teach our kids? When will we stop teaching people to write? Or spell? Even how we socially interact, "down the pub", what will we talk about?

William Bao Bean

Singtel Innov8

Why Agencies and Startups Don't Get Along

Startups and Agencies rarely speak the same language, and who knows what the Media people are saying.... Lets sit down, put all our cards on the table and try and hash out a way forward. And if we cant find solutions that at least we will all contribute our best war stories on what we have seen and what NOT to do. Also happy to discuss why VCs dont necessarily get along as well.

Alper Uner

Grey

Second Screen

We are in a " social" world trying to catch the popular content. Would "secondscreen" be the intersection for both? Would it be the new "meeting point"?

Kelly Bauer

WPP

It's not about the SEX...

How do you rate your performance as a partner? Are multiple partners better than one? What traits and characteristics do you look for when seeking new partners? Does size really make a difference? Join us to learn how to be a better partner... Share your experiences - the good, the bad and the climactic - as we discuss the chemistry behind successful partnerships and best practices for partnering with technology companies, large and small, to build 'happily ever after' strategic relationships.

Ran Harnevo

AOL

Will Video Kill the TV Star?

In a 4-screens world where YouTube has 40% traffic on mobile, Netflix passed HBO on number of subscribers, Connected TV is becoming a real alternative and advertisers are shifting more and more of their TV dollars to the web, we should all ask ourselves: Is the TV model still sustainable? Is online video about to disrupt it and if so, how?

Julia von Winterfeldt

AKQA

Digital as a Second Language

Most board members today can be classified as ‘digital immigrants’. Some have learnt digital and follow current trends, others are having trouble speaking the language at all – or just do not want to. Directors and the C-suite need to get a grip on digital. But how? Can bringing 'digital natives', digital tools and a diverse team of male and female leaders into the boardroom create step-change towards becoming a digitally spoken business?

Frank Wolfram

Geometry Global

Does iBeacon light us the way to the Internet of Things?

The iBeacon is analogous to a lighthouse: it represents a known location which can be uniquely identified by its signal. The iBeacon protocol is based on Bluetooth Low Energy (BLE) and is now supported in iOS7 and Android 4.3 devices. When Beacons, small, inexpensive wireless sensors, are installed in a space, they can be detected by smartphones to assist with indoor navigation or to trigger actions. Beacons can transmit customized coupons or even walking directions to the aisle where a particular item is located. It can prompt a customer with special promotions or personalized messages and recommendations. Does iBeacon light us the way to the Internet of Things with more of the physical world connected with the digital world? What are the possibilities? And will the notion of privacy finally cease to exist?

Goldy G

Playful Shark

How to communicate your message with a game - ?!

Games are the hottest communication channel to the masses, which enjoys undivided attention. Any message could be delivered by playing experiences, on top of the old-fashioned verbal or visual media. With experience of developing over 75 tailor-made games for clients, I will argue that anything could be said with a game - whether your message is a cognitive theory, brand's core values or a torturing process (many demonstrations included).

Renee DiResta

O'Reilly AlphaTech Ventures

Hardware + software + community: brand-building for hardware startups

It's easier than ever before to build a consumer hardware product, which has resulted in a proliferation of hardware startups. But while a Kickstarter raise can help with initial publicity, these companies face the challenge of building a brand and attracting customers using almost exclusively web-based distribution channels. Let's discuss service design, and where growth hacking leaves off and traditional marketing begins.

Micke Paqvalen

Kiosked

Gimme! Gimme! Gimme!

Anything you see can be yours. Brands need to step up and create seamless, measurable and personalised, brand specific customer experiences – no matter the channel.

Sam Mandel

betaworks

Stuck in the Middle with You; or, Don't Disintermediate Me, Bro!

What do agencies, record companies, tv networks, publishers, venture capitalists, and web portals have in common? Social media, big data and digital distribution are connecting companies and content directly with audiences, resulting in awkward conversations about relevance and profits. We will try to get some clarity on what disintermediation really means, how data and social accelerate this trend, and discuss what opportunities it will create.

Sonia Le Louarn

Mindshare

Adaptive Marketing: When the centuries old theory of Evolution is hitting us in the face

There is nothing permanent except change. All along since the creation of mankind, "It is not the strongest of the species that survives, nor the most intelligent... It is the one that is the most adaptable to change.” Today with the onslaught of big data and new technologies, this has become more true than ever. The pace of how we need to adapt has gathered an incredibly fast pace and it becomes more critical than ever to be able to make quick decisions, accept failure as an inherent part of our business culture and build business models and commercial terms with our clients to embrace the adaptive marketing world. Lets discuss how this new reality will impact our businesses, talent, services and products developments etc.

Brian Fitzpatrick

Google

Internet Transparency: What do Governments, Copyright Law, and Malware Authors Have in Common?

They are all powerful actors that can affect the free flow of information on the internet. Do legal means for restricting information work? Are extralegal means more or less effective? Is copyright helping or hindering innovation on the web? What about the chilling effects of surveillance? We'll discuss how publishing and visualizing data can shine a light on what the powerful are doing to limit the spread of information on the internet.

Oliver Smith

Unruly

Is 6 seconds enough to make consumers climax?

Whether it's the joy of six on Vine or 15 seconds of fame on Instagram, we look at how marketers can make the most of their short-form content. We also look at which emotional triggers work best for Instagram vs Vine.

Neslihan Sas Mesutoglu

Turkuvaz

How we become the sixth largest country in the ad investment in EU?

Turkey in last decade has a better economic growth than its neighbourhood, and EU countries. Though the economic growth is better, the advertising investment percentage in the GDP is still low . Let's hear the industries' experts experiences and ideas about how to bring Turkey, as the sixth largest ad investment country in EU?

Claudia Newman

WPP

Turning men and women on...(online)

The last five years have seen an incredible jump in men's only online stores from Bonobos to Frank & Oak. Retailers are forgoing brick and mortar in favor of a browser based shopping experience and men are responding in kind. Designing e-commerce experiences for men however is an exercise in understanding what appeals to them from both a design and service perspective. Style vs. Class. Icon vs Celebrity. Black and White vs Color. Sizing and returns. What turns men on online, is starkly different than what works for women.

Tom Whitwell

The Times

The Side Project Support Group

By day, I look after digital strategy for a newspaper. By night I design open-source music hardware. What's YOUR side project? We used to call them hobbies, but side projects - from Google's 20% time to the Maker movement's back-room manufacturing - are driving innovation more than ever. This is a session to share your own projects and compare notes; how do your personal projects cross-pollinate with your day job? How do employers leverage their team's side projects for fun and profit? If you want to share images or get in touch before the session I'm on tom.whitwell@thetimes.co.uk

Rajeeb Dey

Enternships

20/20 Education Vision: role of technology in solving the skills mismatch

Despite the staggering levels of youth unemployment globally, millions of jobs go unfilled and the EU estimates by 2015 there will be 900,000 unfilled ICT related jobs alone. It's clear the education system is broken - what can we do to ensure young people are equipped with the knowledge, skills, connections and understanding of the ever changing world of work? What's the role of big data, business connections/networking and Massive Open Online Courses (MOOC)s in trying to solve the skills mismatch between employer needs and those possessed by young people entering the work force?

Jeremy Abbett

Google

Public is the New Private

aka Privacy in the age of context. Living in Germany and growing up in the USA I've experienced the polar opposites of data sensitivity (Germany) and data liberals (USA). As technology becomes more dependent on data for nearly everything what does this mean for those that don't like to share? Are data sensitive cultures, like Germany, at a disadvantage in the information age? How much do you need to expose of yourself to get a truly personal service?

Daryl Arnold

Newton Circus

Open Data

What happens when people (that's you and I), and the public and private sectors start to freely share data?

Daniel Fisher

Viral Spiral & Rightster

Is short form video like long form but shorter?

Umm, No! Join Daniel Fisher (Viral Spiral), Meagan Cignoli (Viner extraordinaire) and Eran Amir (YouTube hero) to debate why it isn't by collectively answering the following questions: What is meant by short form? Can platforms which prescribe/promote different video lengths live in harmony? Is short form video being pulled in too many creative directions? Can you judge/measure creativity on YouTube and Vine? How does earned dissemination of content differ between short form platforms?

Tina Unterlaender

AKQA

Ownership redefined

A new generation - Gen Y is taking a completely different approach to ownership and it's infecting other / older generations as well. This generation is more educated, entitled, and technologically empowered than any before them. They are dealing with major societal and cultural shifts while struggling to cross over into adulthood. In Gen Y’s unpredictable world, having flexibility, instant gratification and options is king. What does it mean for our clients/brands we work with?

Simon Moss

ImageBrief

Crowdsourcing Creativity. Is it a Fad or the Future?

We will run a live experiment by putting out a real-time (crowdsourced from the STREAM audience) brief out to more than 8,000 photographers in 161 countries around the world, and see if this creative crowd can really deliver. Come and discuss the most interesting ways you have seen crowdsourcing work and deliver results otherwise impossible. Will the crowd, and user-generated content eventually take over through disintermediation and smart aggregation tools/platforms?

Neslihan Sas Mesutoglu

Turkuvaz

does trueview streaming works in every content and creative?

Digital video streaming is growing every other day. We need to have more premium content for the advertisers sake thus, the media companies need to put their best program with a different diversifications according to the viewers watching habits. Should media invest more or should they fight with uncorroborated new reports?

Larry Allen

24/7 Media

Mobile eCommerce Impact on Fast Fashion

In a fast paced world where everyone has a smartphone and camera in their pocket. What is the impact on the retailer? How will mobile ecommerce change buying patterns? And what new capabilities will be invented to improve consumer touch points, drive sales and limit or exploit "showrooming"?

Mark Dowley

MacAndrews & Forbes Holdings

Digital Assets, Where do you put them?

With the proliferation of our digital assets it begs the question, how do we keep track of it all in a systematic way? How do we organize our digital world? How do we balance the need for security while facilitating access and convenience? As we explore the world of digital asset management, one thing is for certain, the future can’t come soon enough.

Jann Schwarz

LinkedIn

Let's face it 99% of corporate events (except STREAM!!!) are crap. Let's get to work and change that.

Marketers spend too much time trying to dazzle their prospects with fluff and not enough time providing real value. We're not just talking about ads - we've all been to many corporate events that aren't worth the time we invested. Let's put utility first and get to work and use data APIs such as LinkedIn's to build tools that make people more productive and successful pre-, during and post the event.

Andrew Jervis

ClickMechanic

Crossed the Chasm recently?

Disruptive technologies and business models often rely on changing consumer behaviour to work. But most people don't like change! How do disruptive digital companies cross the chasm to get mass customer adoption and what did the likes of uber, airbnb, hailo et al do to get their early adoption? NB. Crossing the Chasm - http://en.wikipedia.org/wiki/Crossing_the_Chasm

Esther Dyson

EDventure

health

motivation trumps data. How do get people to overcome outside manipulation (by exposure? transparency?) and engage in positive self-manipulation? for background: http://www.project-syndicate.org/commentary/learning-our-own-healthy-habits-by-esther-dyson

Mike Dodd

Austin Ventures

Fashion, Venture Capital and Nose Rings...

Nope – this is not about spotting the next social commerce fashion trend, or whether Rent-the-Runway is hot or not. In fact, quite the opposite… Venture Capital is all about pattern recognition. There’s an interesting pattern evolving that I believe can identify the next great software or consumer entrepreneur and emerging leader. And it has to do with style. I’ll lay out my thesis around this and would you’re your thoughts, feedback and engagement!

Sarah Kunst

PRODAY

A Retweet Isn't Charity: The Rise of Slactivism + Death of Philanthropy

The technology boom has given more individuals more wealth than almost ever before but unlike the barons and titans of old, many of the newly minted millionaires don't feel they need to support cultural, educational and charitable institutions beyond a Like, Tweet or Upworthy view. How do people, from a 1 to 1 to enterprise level, give in a digital age and what are the effects if they don't?

Andrew McLaughlin

betaworks / Digg / Instapaper

The Future of Reading in a Mobile World

Every day, in every country, more people are doing more of their reading, and reading more, on their mobile devices. What does that shift mean for writers, publishers, editors, advertisers, curators, creators, platforms, and app developers? What's the future of the book, the journal, the magazine, the newspaper, the blog (and the ads and subscriptions that have accompanied them), in a world where phones and tablets are the dominant avenues for readers to read?

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