Crossed the Chasm recently?
Disruptive technologies and business models often rely on changing consumer behaviour to work. But most people don't like change!
How do disruptive digital companies cross the chasm to get mass customer adoption and what did the likes of uber, airbnb, hailo et al do to get their early adoption?
NB. Crossing the Chasm - http://en.wikipedia.org/wiki/Crossing_the_Chasm