Let's face it 99% of corporate events (except STREAM!!!) are crap. Let's get to work and change that.
Marketers spend too much time trying to dazzle their prospects with fluff and not enough time providing real value. We're not just talking about ads - we've all been to many corporate events that aren't worth the time we invested.
Let's put utility first and get to work and use data APIs such as LinkedIn's to build tools that make people more productive and successful pre-, during and post the event.