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Claudia Newman

WPP

Turning men and women on...(online)

The last five years have seen an incredible jump in men's only online stores from Bonobos to Frank & Oak. Retailers are forgoing brick and mortar in favor of a browser based shopping experience and men are responding in kind. Designing e-commerce experiences for men however is an exercise in understanding what appeals to them from both a design and service perspective. Style vs. Class. Icon vs Celebrity. Black and White vs Color. Sizing and returns. What turns men on online, is starkly different than what works for women.

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