Adaptive Marketing: When the centuries old theory of Evolution is hitting us in the face
There is nothing permanent except change. All along since the creation of mankind, "It is not the strongest of the species that survives, nor the most intelligent... It is the one that is the most adaptable to change.”
Today with the onslaught of big data and new technologies, this has become more true than ever. The pace of how we need to adapt has gathered an incredibly fast pace and it becomes more critical than ever to be able to make quick decisions, accept failure as an inherent part of our business culture and build business models and commercial terms with our clients to embrace the adaptive marketing world. Lets discuss how this new reality will impact our businesses, talent, services and products developments etc.