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Renee DiResta

O'Reilly AlphaTech Ventures

Hardware + software + community: brand-building for hardware startups

It's easier than ever before to build a consumer hardware product, which has resulted in a proliferation of hardware startups. But while a Kickstarter raise can help with initial publicity, these companies face the challenge of building a brand and attracting customers using almost exclusively web-based distribution channels. Let's discuss service design, and where growth hacking leaves off and traditional marketing begins.

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