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Julia von Winterfeldt

AKQA

Digital as a Second Language

Most board members today can be classified as ‘digital immigrants’. Some have learnt digital and follow current trends, others are having trouble speaking the language at all – or just do not want to. Directors and the C-suite need to get a grip on digital. But how? Can bringing 'digital natives', digital tools and a diverse team of male and female leaders into the boardroom create step-change towards becoming a digitally spoken business?

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