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Lior Gerson

mySupermarket

Gamification of real world objects

Recently mechanics taken from the world of gaming have been widely accepted by online businesses as a means to increase conversion, retention, customer satisfaction and reach. In several cases companies like Nike with its running community managed to take these mechanics out to the real world and integrate them with real objects. I believe this is just the beginning. Objects around us will get smarter. They will integrate to our profiles and manifest our digital & personal attributes as pubic achievements in our communities.

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