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Caroline Drucker

Instagram

Silos, Matrices and ROI - how to scale holistic marketing in a global company?

What are the best practices for structuring marketing teams across markets and channels to create powerful communications? Is it possible for a PPC manager to have a shared goal with someone in PR? What are the tradeoffs between giving local or channel focused-teams freedom to move fast (and break things) and a more controlled but cohesive and compelling campaign strategy?

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