Mobile is Dead. Long live Data.
A near-future nirvana has screens available for use wherever we are, making us device independent. In this world it is all about your data, not how you access it. What would this new reality mean for brands, advertisers, marketers? Does this mean seamless integration of all platforms? Or more fragmentation? And what does it mean for our businesses? How do they need to evolve in order to succeed in this environment?