What can Marketers learn from Tech Developers to improve effectiveness?
Marketing and technology processes are becoming increasingly intertwined with the rise of global digital marketing platforms, big data and multi-platform content. Brands are also entering the technology space more directly e.g. Mondelez funding mobile startups. Tech developers are well versed in concepts that can be applied to marketing more broadly e.g adaptive content, data-driven insights, prototyping, ‘launch & iterate’. What can marketers learn from tech developers to improve effectiveness?