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Sofia Fenichell

Rockpack

Why Gen X is the new digital trophy customer and monetizing millenials is an oxymoron.

Is the industry over serving millenials? Everyone loves millenials because they are early adopters of technology. Are they also transient customers with low retention and loyalty. Is monetizing millenials an oxymoron? The technology industry in particular is underserving Gen X, a generation who is growing increasingly comfortable on a mobile and has spending power. We should be building more products and designing more interfaces to better service this demographic. When you build great products for this demo, the growth and stickiness can be phenomal as exemplified by Pinterest, Hailo and others.

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