Digital Moneyball - In the world of advertising, can Art happily co-habitate with Science?
... and can Data Scientists get along with Creative Directors? Marketers and their agencies live in a world of tension when it comes to gauging creative performance. The lure of Cannes Lions is unescapable (and meaningful) – but the ecosystem has more data than ever to soberly track pure ROI. We'll discuss the balance of both, and how the Science (the truth serum of performance data) can help drive the Art.
Please choose your squad: Art or Science - and come ready to weigh in.