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Ian Crocombe

POSSIBLE

WTF is my wearable strategy?

Early fitness apps like Jawbone UP and Fuelband are being followed up by wearables from Apple, Samsung and Google. > What’s the implications for brands who want to innovate? > Do smart marketers need to add wearables to their mobile strategies? > What’s the opportunity for innovation? > "Suddenly everyone's discovered the wrist" - Kazuo Kashio, Casio > http://www.nytimes.com/2013/08/28/technology/in-advent-of-the-smartwatch-a-name-thats-been-there-before.html > "In its favour, if Google Glass didn’t exist, all these Silicon Valley guys would be having affairs or buying unsuitable motorbikes” > http://whitemenwearinggoogleglass.tumblr.com/

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