Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Artificial Intelligence: will it overwhelm us?" to "Beyond 1.3 Billion - Modern China". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Marcel Reichart

Bertelsmann

Partnerships with growth companies: business as usual?

While partnering with younger companies can often seem appealing to more mature players, one should ask some basic questions to avoid falling head over heels too quickly: What exactly is the opportunity and how will the partnership benefit both sides?

Eric Kuhn

Layer3TV

The future of TV

Last week we saw HBO and CBS launch streaming services. Is cord cutting really going to happen? What does the future of TV look like?!

Eric Kuhn

Layer3TV

The future of TV

Last week we saw HBO and CBS launch streaming services. Is cord cutting really going to happen? What does the future of TV look like?

Bill Evans

Team Chemistry @ WPP

An agency guy asks, "Is the agency model dead?"

I've spent almost 20 years in marketing, working at various times at a high-profile start-up, some of the hottest independent shot digital shops, at a very large PR agency (the worst 4 years of my life) and now I run digital for one of WPP's largest team accounts. While all of this was happening, companies like Google, Facebook, YouTube, and others are building creative capabilities and client facing teams. The tried and true model that agencies operate under is under more pressure than ever. Can they survive? This session will explore the current state of affairs for agencies and (hopefully) spur conversations about what's needed and what's next. Who should attend? Anyone who works in the ideas economy and wonders if there's something better to be had.

Jeremy Horne

Cognifide

Is the virtual world destined to become our predominant reality?

Mark Zuckerberg's placed a chunky bet on virtual reality becoming "the platform of tomorrow", recently acquiring Oculus Rift for a cool $2Bn. Back in 2007 Second Life burst into mainstream media as global brands such as IBM rushed to claim their stake of the virtual world, but the fanfare ended just as quickly as punters realised their first (real) life was infinitely more interesting. But at some point virtual reality will match real world experiences whilst allowing us to be anywhere, anytime, and with whomever we choose. How will this impact our society? And what opportunities does VR present to brands today, if any?

Howard Kingston

Future Ad Labs

How do we evolve from the skip generation?

The advertising industry is stuck in a rut, churning out the same ad formats that have been proven to be ineffective at best, if not just plain old annoying. For all the promise of technology, all what the industry has achieved in the last ten years is to transform excitable friendly audiences into experts in tuning out and skipping past digital noise. In a recent 'best and worse' jobs survey, the Telegraph reported advertisers ranked lower than funeral directors and (gasp!) stockbrokers. The truth is, no one likes ads anymore. It's chicken poop! With the amount of talent and innovation in the industry we can surely revive and recreate the kind of advertising that captures the imagination, inspires and informs. How can we make better ads?

Howard Kingston

Future Ad Labs

Crowdfunding: how the little guy wins

In 2013, 3million people pledged $480million USD to about 20,000 projects on Kickstarter; Google Ventures invested just over $550million USD in 70plus early-stage companies. Crowdfunding as an industry has flourished, offering new and expanded models, from a pre-sale proposition to equity investments that simplify the complex loan systems of banks and VC. But the greatest result may not even be of moneys raised, but the open and transparent conversation early-stage companies can have with their customers, reducing risk and sunken development costs through what is effectively a crowd-sourced proof of concept. It is opening up whole new ways to conduct market research, source professional advice, test prototypes in real world scenarios, all the things that robust budgets used to be spent on. The win-back? Services and products tailored specifically to their target ready-made audiences, and loyal customers that believe... actually, who KNOW they have a personal stake in the 'community'. We have been speaking about the democratisation of the investment stream. I am suggesting we are democratising the creation process!

Howard Kingston

Future Ad Labs

David & Goliath: how can startups & brands work together?

Digital marketing has been a step behind from the start, rehashing the ubiquitous banner and video ad formats from print and TV into less than optimised half-hatched online experiences. Yet the industry cannot avoid the shifting point we have arrived at, triggered by ever-better informed (and demanding) audiences and the emergence of non-traditional new entrants as heavyweight players, who are transforming the messaging and targeting with incredibly effective technologies and astonishing speed. If brands want to avoid becoming second fiddle to the big new adtech giants, they must invest directly in the source and leverage ideas and innovations that 'outsider' start-ups are generating. This isn't about 'innovation from within', it's about introducing the collaborative and disruptive ethos of start-ups and embracing it from without. Can it be done?

Dia-Eddine Ezzaoudi

Airtel Africa

7 Reasons Why Mobile is King in Africa

You’ve seen it all over the news. In Africa, it’s the land of mobile rising. In a continent where millions are experiencing Internet for the first time through their mobile device, how do you reach them on their terms? How do you explain the Internet to them and why they would want to use it?

Samir Arora

Mode Media

Game of Thrones: the new kings of content: Netflix, Amazon, YouTube, MCN's, Facebook, Buzzfeed, Apple and Mode Media.

As they say—No army can stop an idea whose time has come. Consumers are fundamentally changing their media habits—over the last 10 years the move from newspapers & magazines to online & mobile apps; and now from traditional TV to online streaming and web & native video. From binging on the release the full TV season at one time, to snacking on content created specifically by social trends, to the rise of YouTube as the 2nd largest search and social platform. What does the future of content look like? Who are the new kings of content and Who are the new kings of content platforms? From native to social video, come explore the myths and realities of the changing consumer media usage and the new kings of content with the companies who are charting the course for what consumers want online.

Jeff Pulver

Zula

The Hashtag Economy / What I discovered living inside of Instagram in 2014..

I have spent the year obsessed with Instagram and have learned a lot about how hashtags are used for listening, connecting, sharing and engaging inside of Instagram. This is an extension to my past obsessions of living inside of Facebook and on twitter. Feel free to join me on Instagram before Stream at: http://instagram.com/jeffkenipulver I believe that hashtags are the new Jingle. In the future, hashtags will be the "catch phrase" and the jingles which some of us have ingrained in our heads forever will be yet another experience which does not transfer to the next generation. Marketers will need to find other channels to connect with their target audience. I believe the hashtag economy is already a multi-billion dollar business. Maybe more. These days hashtags are already driving commerce, driving "discovery," driving community, tied into pop culture and so much more. And unlike Facebook and Twitter and other social media channels which can be dark at times, I have observed that on Instagram, people are making it a point to share the golden moments of their days, their weeks, their months with their friends and family / customers on their Instagram accounts. More than anything else, while Facebook has become "the Like Economy," Instagram seems to be all about Love. I am interested in curating a discussion at Stream with people who have experienced the effects of the growth of hashtags in various business sectors and explore how they feel their future will be impacted as these communication technologies continue to evolve.

Jeff Pulver

Zula

How I "outsourced" 55+ Kilos since the last time I was at Stream

Back at Stream 2012 I had already started my journey, but was not public about it. In the time since I have rebooted my body, adopted an active, healthy lifestyle and have helped my friends outsource several thousand kilos (maybe more) by embracing "Crowd Sourced Motivation." In October 2012 I had two goals - lose 100 pounds and be able to do a one-arm pushup in June 2013. Both goals were reached. The talk is about how this happened, the thinking / process / reflections. Before / During and what's next.

Venkat Prasad

Culture Machine (The Aleph Group)

Is branded entertainment the future of video Ads ?

With ever increasing audience fragmentation due to channel explosions and with consumer in total control of what they want to watch at the place and time and device they choose to watch, engaging the right audience requires a shift in messaging mind-set. We'll use digital video as a case study to explore the possibility of future where messaging is integral part of story telling . As the shift from ads around content to content as ads accelerates, is branded entertainment a better & viable alternative to traditional video ads ?

Venkat Prasad

Culture Machine (The Aleph Group)

MCN landscape in the emerging South Asian digital video market

As the YouTube Multi-channel (MCN) landscape consolidates in the western markets, the MCN model is still evolving in emerging markets of Asia. New media companies are looking to engage, build, grow the creator community, build web native programming & engage brands to build the future of digital entertainment. In this topic we'll explore the landscape, opportunities & challenges in one of the world's largest, youngest & mobile first digital video market (India) where growth is accelerating due to increased connectivity & with smartphone as first screen & video as killer app

Dan Lagani

Mode Media

Content@Scale: Why Content Marketing has 3x impact of digital ads

What's next in Content Marketing and why does it resonate with Millennials far more than traditional digital ads? How much control should brands maintain over their messaging while being true to the user experience? This discussion will look at the ins and outs of finding, creating and distributing hyper-relevant messaging that both engages consumers and impacts your bottom line in a big way.

Mark Weber

Save the Children

Can we have a decent conversation please?

Call me naive and idealistic, but as the internet was getting off the ground I really believed it would be a channel whereby people would find out more from each other, listen, discuss and debate. But when I look at debates online, all I see is people shouting offensively to each other. Forums and comments remind of a large crowded room, where people stand on a box and shout at everyone else, protected by being anonymous. Am I being too negative? Are there ways in which the internet really could open up debate so that people learn from each other rather than shouting at each other? Or is it already happening and I just havent looked in the right place?

Scot McLernon

Yume

How to finally kill the media/creative debate

In a new media world driven by automation and technology, the age-old media vs. creative argument has actually intensified. How real is dynamic messaging and what does the future of creative look like in a programmatic world? How will these innovations impact key players in the space – brand marketers, agencies and ad tech, and can the debate be put to rest, once-and-for-all, or will it grow stronger?

Scot McLernon

Yume

Revisiting Wanamaker: Where are today’s dollars most wasted?

John Wanamaker’s famous advertising quote takes on an entirely new meaning today, especially with the exponential explosion of media channels. Where are brand advertisers finding the most and least value, not only across screens, but across platforms as well. With the severe fragmentation of audiences, brand advertisers need to make tough decisions around where to spend their finite dollars.

Scot McLernon

Yume

Is the wearables trend today’s biggest scam?

With the explosion of wrist, arm, eye and overall body-wearing devices, advertisers are naturally wondering how to get in on the action. The real question is, should they be embracing or pausing on the wearables trend? When will we see tangible opportunities for brand advertisers? Does it pay to jump in now?

Mark Phibbs

Adobe

“Personalisation in the Age of You" - How can Brands respond to the personalisation challenges brought about by the age of you ?

The challenge of peronalising a brand so that it has emotional connection and relevance to each customer, community member. This requires great story telling, great marketing technology, not marketing to customers but with customers and exploring how marketing now gets integrated into the product or service offering. We will explore and discuss which brands are doing it well and not so well !

David Cherry

Sudler

Does healthcare marketing *have* to lag behind the mainstream?

Conventional wisdom is that healthcare marketing is not an area for innovation - that it sometimes lags consumer marketing trends by as much as five years. It is true that there's some wisdom in being cautious in any regulated industry, but that same conventional wisdom was once thought to also apply in other regulated verticals such as finance, whose marketing now sits comfortably at the bleeding edge intersection of mobile, social, and data. With the recent FDA guidance in the US, it's clear that pharma has at least a yellow light for social activity. Let's discuss this, and other areas where the industry may be able to move out of the slipstream of the mainstream.

Yuanbo Liu

Percolate

Beyond 1.3 Billion - Modern China

What makes this region so complex? In this discussion group, we will talk about the nuances, complexities and changing dynamics of modern China by delving into the roots of the spectacular hit or miss endeavors made by brands to date and exploring possibilities for the future.

Yuanbo Liu

Percolate

Beyond 1.3 Billion - Modern China

What makes this region so complex? In this discussion group, we will talk about the nuances, complexities and changing dynamics of modern China by delving into the roots of the spectacular hit or miss endeavors made by brands to date and exploring possibilities for the future.

Randall Rothenberg

IAB

Digital Video & the Death (and Life) of Television

There is no going back: More people in more places are cutting the cord and turning their back on traditional television – including the creators. Major stars, writers, and producers are turning their attention to over-the-top TV, mobile video, and online video. Digital video will have the same effect on television that cable had on broadcast television: It will change the product and the economics, in ways that benefit consumers, but will overturn whole companies. Join Vice's Andrew Creighton, Buzzfeed's Jonathan Perelman, Unruly's Sarah Wood, and more as we assess the winners and losers in digital video revolution.

Randall Rothenberg

IAB

The New Rules of Mobile Marketing

Mobile advertising and market should NOT be working... but it is! Mobile advertising grew 11% last year, according to the IAB, and now accounts for almost 20% of all digital advertising spend. This would seem to defy logic: There are still precious few standards, making the cost of mobile delivery prohibitive; mobile screens remain unfriendly to marketing products and services; apps are a bad delivery mechanism for advertising; and a handful of warring giants, not all of them brand-friendly, control the market. So what’s powering mobile ad growth and ROI? Colgate-Palmolive's Jack Haber and I will lead a session in which mobile, brand, retailing, and advertising leaders will try to write the new playbook on mobile marketing success.

Richard Smith

IBM

Ethical challenges resulting from technological innovation

Neuroscience, PII, cognitive computing, big data, the internet of things, etc. are exciting opportunities for marketers to harness, but also come with great ethical challenges to consider. Some technologies are more advanced (big data) while others are emerging (cognitive), yet for the most part, marketers are only dabbling in it. Why are brand stewards not investing big bucks into these innovations? Is it (a) the cost, (b) ethics, (c) lack of understanding how to use the tech, (d) all of the above or (e) hmmm...I don't know...maybe...or maybe something else. How do we balance the immense opportunity against the high risk that our brand could be tarnished? Is marketing "creepiness" a code word for ethics?

Elicia Banks-Gabriel

Berlin Cameron United

Never Apologize: (Dangerously) Applying Julia Child's Advice to Social

An open discussion on how to be yourself in social. If we live in a country protected by the first amendment, why then are people fired for things they post in social media (publicly and privately)? If we have opinions and thoughts that we have the urge to share with the world, why do we feel the need to censor them or keep them to ourselves because lord only knows who will see them? What about our children and grandchildren in 10-20-50 years? They will see every checkin, photo, like and tweet. Will they see the real you or just your cookie-cutter social brand? And what should they see? Could you imagine reading your parents' and grandparents' experiences and opinions through the past?

Jake Horowitz

Mic.

What is the future of news for millennials?

We'll dive into the biggest industry debate of our time: what is the future of media. Does it belong to the Mic's and the Vice's and the BuzzFeed's of the world? Or will the New York Times and the Wall Street Journal and the Washington Post news brands earn the trust and affinity of the millennial set? Is social distribution here to stay or will it go the way or SEO? How does sponsored content play into all of this? What does it mean for ad agencies? Will digital video overtake TV? Are Netflix and YouTube the next major broadcast networks? Will a few select media brands win the future or have we forever moved into a splintered, specialized marketplace?

Annelies Van Den Belt

Findmypast

The Internet of things from the past

This discussion will be touching on how digital technologies allow us to get much closer to our own and families’ past. Annelies is rather obsessed with the creation of digital legacy versus just digital entertainment.

Annelies Van Den Belt

Findmypast

The Internet of things from the past

This discussion will be touching on how digital technologies allow us to get much closer to our own and families’ past. Annelies is rather obsessed with the creation of digital legacy versus just digital entertainment.

Szymon Niemczura

Kontakt.io

iBeacon and such - A Prodigy or Hype?

Is this just another hype or perhaps a new way to bridge between mobile users and physical sphere? Let's talk about mobile proximity with use of Beacons and beacon-like devices. Already there are cool examples and use cases to discuss, not only retail-related. Background: I'm running Kontakt.io, a beacon company with over 7,000 business customers world-wide.

Andrew Blake

Microsoft Research Cambridge

Artificial Intelligence: will it overwhelm us?

In 1984 when the movie The Terminator was released it seemed reasonable to most that a highly-sophisticated cyborg might come from the year 2029. Now, with just 15 years to go, it’s clear that artificial intelligence (AI) is a much tougher problem than Director James Cameron had imagined. This talk will explore AI as it is now and the gap between human and machine. We already have machines that see, recommend, predict and personalise. How much more do we want computers to do this and when does it hinder, more than help us? By looking at the ways in which computers do this, we can learn more about the limits and opportunities in machine learning and modelling human behaviour. Through examples of past and current research in machine learning, we will look at how AI is less about cyborgs and more about improving experiences in areas such as healthcare, entertainment, retail and education

Anne de Kerckhove

Videology

The Post-programmatic World

Join the Videology team as we discuss the realities of a fully automated world, where programmatic is the norm. A future where Demand and Supply work together, through technology partners, to create greater profits, efficiencies and understanding.

Uri Levanon

VTTP

MCNs: what's next, doing local right, TV partnerships and beyond...

Our annual MCN session in stream (first started in 2011) will bring this year lots of new participants with some great experiences to share. Come join if YouTube and online video are amongst your main interests. Some of the key issues we'd like to tackle: - Local MCNs (and why they will take over the market...) - Developing TV partnerships (BBTV-Fremantle, Vice-Fremantle, TV3-Maker etc...) - Opportunities outside of YouTube (off-Youtube strategies, SVOD) - What's your FB Video strategy?

Scott Lyons

Ford

Connected Car: concept vs reality

The 'Connected Car' is such a buzzword at the moment but what are the realities of actually creating a good in-vehicle experience? How do we manage to ensure drivers keep their hands on the wheel and eyes on the road whilst delivering a compelling and useful experience? Let's discuss this! Am keen to get insight and perhaps some new ideas/thinking folks outside the industry.

Sarah Wood

Unruly

Are celebrities a waste of marketing budget?

Want your video to go viral? Guess what. The presence of celebs, cute cats and babies don’t guarantee viral success. We’ll watch some social video flops featuring Kylie, puppies at Christmas and beautiful people, with slick cuts and pumping sound tracks. And we’ll look at data from 521 billion video views to explain what makes a social video success.

Sarah Wood

Unruly

Are you crying yet? Emotional ads and the reasons why happiness rules:

How universal are our emotions? Can digital video campaigns cross borders and languages? Should your campaign be local or global? Do subtitles affect performance? Why are funny ads more likely to backfire and are we addicted to happiness? We’ll use data from 500+ billion video views to explore the Geography of Sharing and explain where cultural differences have the power to turboboost or trip up your social video campaign.

Sarah Wood

Unruly

Rock stars, music videos and the rise of trackvertising - what's in it for brands?

The most shared videos of all time are music videos. In fact, the first non-music related video (Kony 2012) comes at #110, while huge YouTube sensations like Charlie Bit My Finger barely break into the top 300. So it’s no surprise that some of 2014’s most popular ads have practically erased the line between music video and commercial. In fact, this summer Shakira’s World Cup La, La La (Brazil 2014) collaboration with Activa overtook VW’s The Force to became the most shared ad of all time. We’ll discuss how brands are collaborating with bands to create trackverts.

Sarah Wood

Unruly

Rock stars, music videos and the rise of trackvertising - what's in it for brands?

The most shared videos of all time are music videos. In fact, the first non-music related video (Kony 2012) comes at #110, while huge YouTube sensations like Charlie Bit My Finger barely break into the top 300. So it’s no surprise that some of 2014’s most popular ads have practically erased the line between music video and commercial. In fact, this summer Shakira’s World Cup La, La La (Brazil 2014) collaboration with Activa overtook VW’s The Force to became the most shared ad of all time. We’ll discuss how brands are collaborating with bands to create trackverts.

Deirdre McGlashan

MediaCom

The Future of the CDO: Planned Extinction

What is a Chief Digital Officer and what do they do? Are they necessary? Agencies and brands continue to hire them, so they must be needed, right? At the risk of talking myself out of a job, things won't really change until the word digital is used as an adjective, not a noun. And when ‘digital’ thinking, the use of information and technology and imagination, permeates all departments and everything we do. How do we achieve this and make CDO's extinct?

Julie Rezek

Young & Rubicam Group, Seattle

Are You Good Enough To Be A Kardashian?

Peer-to-peer collaboration is not a new concept. We've seen companies such as Airbnb, Lyft, TaskRabbit and Odesk crop up over the last couple of years. These companies are changing business models, and reshaping peoples' perceptions of established companies. I will talk about how this is creating a new business environment, one that depends not just on the trust in a company, but that is hugely dependent on personal reputation. I will discuss how as leaders we can manage our reputations socially, in our companies and in our communities to drive trust and ultimately build business and relationships.

Lincoln Bjorkman

Wunderman

LESSONS LEARNED FROM “THE WORLD'S MOST CONNECTED HUMAN”: DATA, DRINKING, SEX, PRIVACY, BRIEFS, WEARABLES, BEAUTY & YOUR “INNER-NET”

Hang out as I did with Chris Dancy, "The World's Most Connected Human" (TWMCH), and you will either feel the immediate need to disconnect from everything and everyone or realize you are not as connected as you think you are. Pay close attention to TWMCH and you'll soon realize there are important lessons to be learned, whether you are a regular human being or somebody in the advertising industry.

Lincoln Bjorkman

Wunderman

LESSONS LEARNED FROM “THE WORLD'S MOST CONNECTED HUMAN”: DATA, DRINKING, SEX, PRIVACY, BRIEFS, WEARABLES, BEAUTY & YOUR “INNER-NET”

Hang out as I did with Chris Dancy, "The World's Most Connected Human" (TWMCH), and you will either feel the immediate need to disconnect from everything and everyone or realize you are not as connected as you think you are. Pay close attention to TWMCH and you'll soon realize there are important lessons to be learned, whether you are a regular human being or somebody in the advertising industry.

Izabela Pontus

Maspex

Have we lost touch?

Are technology Maven's the best people to judge mass commercial success? And what can we do to redress this to make products and companies REAL people want? What do people think about digital innovations? Do they really want to put them into practise? Does the digital era make life easier or mean nothing for people? What do you perceive as a sucess/flop in current digital trends? What barriers do we face while implementig new digital ideas? How could we overcome it?

Devin Moore

Bacardi

Social Influencer Marketing - Does It Work?

Social Influencers are individuals with large followings who can spread a brand's message through their organic reach. The question many (traditional) folks have, is what does this do for the brands owned channels? The answer most digital folk have will be the basis for this session.

Maria Darmi

Millward Brown

Adapting company culture to a new ever changing world. Realism or science fiction?

How can we ensure that a company is good for doing business and resilient whatever the environment? How can we adapt to a world that changes with little prior warning? What should management be prepared for? Know? find out? Act upon? New concepts that were not on the table before emerge now with strong arguments: ‘Generosity Pays: Generous people are good for business…’ , ‘People don’t want just to buy something, they want to buy into something…’, ‘Gamifying communication, education, engagement …’, not to mention the impact of digital technology that most companies go into from an outside-in mentality…It seems that the classic training on Leadership, Emotional Intelligence, Coaching … may not be enough? may not be relevant enough? to work as we have hoped. What do we really need?

Chris Carella

Fast Forward Labs

The next wave of AI

This is a discussion about the latest wave of AI technologies such as, deep learning, image recognition, machine learning, natural language processing, understanding and generation and other machine learning and data technologies. What interesting technologies are emerging? What are we excited about? What are the best uses of these technologies.

Shahrzad Rafati

BBTV

What's next for online video?

The presentation will not only look at the evolution of YouTube and the impact that it has had on the world, but it will provide insight to the future... what's coming next? Content creators, advertisers, brands and traditional content owners are all trying to take a piece of the opportunity but who will succeed? This talk will provide my thoughts on how I see the future of online video, looking at whole ecosystems that can be built around content by bringing multiple players together. For many, mobile is now the first screen and the viewer is very much in the driving seat, empowering them further and making content creators even more successful is the next step in the industry's evolution.

Prof. Mel Rosenberg

www.ourboox.com

Are we becoming an illiterate world? (looking for discussion partner)

Classic Greek and Latin are history, Shakespeare is out, encyclopedias are dead, and who remembers Dylan Thomas? Will the alphabet soon be as obsolete as multiplication tables and slide rules? Are we becoming a world with a very short memory, shorter attention span, and no real need for literature? Should we care?

Prof. Mel Rosenberg

www.ourboox.com

Are we becoming an illiterate world? (looking for discussion partner)

Classic Greek and Latin are history, Shakespeare is out, encyclopedias are dead, and who remembers Dylan Thomas? Will the alphabet soon be as obsolete as multiplication tables and slide rules? Are we becoming a world with a very short memory, shorter attention span, and no real need for literature? Should we care?

Prof. Mel Rosenberg

www.ourboox.com

Are we becoming an illiterate world? (looking for discussion partner)

Classic Greek and Latin are history, Shakespeare is out, encyclopedias are dead, and who remembers Dylan Thomas? Will the alphabet soon be as obsolete as multiplication tables and slide rules? Are we becoming a world with a very short memory, shorter attention span, and no real need for literature? Should we care?

Prof. Mel Rosenberg

www.ourboox.com

Are we becoming an illiterate world? (looking for discussion partner)

Classic Greek and Latin are history, Shakespeare is out, encyclopedias are dead, and who remembers Dylan Thomas? Will the alphabet soon be as obsolete as multiplication tables and slide rules? Are we becoming a world with a very short memory, shorter attention span, and no real need for literature? Should we care?

Prof. Mel Rosenberg

www.ourboox.com

Are we becoming an illiterate world? (looking for discussion partner)

Classic Greek and Latin are history, Shakespeare is out, encyclopedias are dead, and who remembers Dylan Thomas? Will the alphabet soon be as obsolete as multiplication tables and slide rules? Are we becoming a world with a very short memory, shorter attention span, and no real need for literature? Should we care?

Danielle Koffer

Mindshare

Should luxury brands be on Facebook?

Let's discuss the constant balance between accessibility and exclusivity.

Panayotis Vryonis

Longaccess

Will anyone find your digital works even 10 or 20 years from now?

Digital is ephemeral. The bits we use to store our creatives, our thoughts, our communications have little chance to survive even for 10 or 20 years from now. And even if they do, they'll need software and infrastructure that will be long outdated by then. Do we have to accept that we won't be able to show our kids the work we did when they were born? Is there anything we can do about it?

Brady Forrest

Highway1

More Gadgets Than Ever

Kickstarter. Arduino. Makerbot. It's becoming easier than ever to create a new gadget. But what are we going to do with them all? How do we control them? How do we maintain them? How do we get them to keep from gossiping behind our backs? How do we make sure they make our lives better? How do we deal with a gadgety world?

Ella Kieran

WPP Digital

Too many VC's!

Are we making companies that make great products, or companies that will sell for a high price? Can they be the same thing? What is the future of the VC funded start-up market?

Daniel Fisher

Viral Spiral & Rightster

Let's conceive the next Social Video App

You use YouTube every day, you are wondering how to get RoI on Vine, snapchat and Insta-video and Justin Cooke is about to change the landscape with Tunepics (thanks, Justin). A recent Jefferies note indicates that online video advertising could be a $17B+ oppt'y in the US alone by 2017. That is quite big. Let's challenge ourselves to conceive the next gen of Social Video Apps by asking ourselves: 1. what are the market, social and technological trends? 2. who are our target users? 3. what will it look like? 4. how will it make money and/or do some social good? 5. what do we want to see?

Jonathan Levitt

Sonic Boom

People dont just want to buy something, they want to buy into something

The Digital era has dramatically shifted the way people build relationships both with brands and with each other. Online audiences are becoming increasingly vocal about the values, beliefs, brands, communities, and people they identify with. Digital tools have equipped audiences with the information and access to build, share, and associate their own meanings and stories with brands, which impacts how brands are perceived in the marketplace, transforming both marketing and consumer power. Welcome to The Era of Belief Based Consumption (BBC), where people choose to support brands that stand for the same things they do, and customer loyalty is earned by demonstrating shared values.

Tiama HD Fowler

Kantar Lightspeed

Keeping Your Leadership Pipeline Open

Data shows that women are good for business, yet we continue to see lack of diversity in corporate senior leadership teams. Women contribute differing perspectives, and diversity of thought has been proven to be a critical component to success in business. To try and tackle this issue, we can start by identifying where in the pipeline emerging female leaders are falling out, and why is it happening. One of the biggest loss points for women in the workforce is after they start families; smart organizations are helping create cultures that support family AND work. It's time for business to re-evaluate their business culture and rethink how they incorporate workplace situations for both men and women with personal responsibilities. This thinking of course goes beyond women to include new parents, employees that are caring for aging parents, those supporting older children who are unemployed, etc.

Candace Kuss

Hill + Knowlton Strategies

Growth Hacking your way to Cannes Lions

Wikipedia says: Growth Hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Which sounds a lot like what the best agency creatives and planners do. In this Discussion we'll explore the overlap between a growth hacking mentality and breakthrough marketing ideas.

Marc de Swaan Arons

Kantar Vermeer

From Digital Marketing to Marketing in a Digital Age

The role of the Digital team is evolving quickly and even disappearing in some organizations. Reintegrating into the main marketing teams is the flavor of the day and everyone in marketing is now supposed to understand how to do marketing in a digital age. Is the the way to go and what are the best ways to ensure the organization evolves appropriately?

Laura Citron

WPP

What can governments learn from eCommerce?

The best eCommerce businesses are brilliant at personalisation. Government digital services aim to become more 'citizen-centric.' But what does that really mean and what can governments learn from what works in eCommerce?

Bastian Lindberg

Lambie-Nairn

The Tech Trend Trap - Have the principles of brand building really changed or have marketeers just lost their way (in the tech jungle)?

The marketing world seems to be obsessed with the possibilities of technology and overwhelmed by the sheer amount and pace in which they arise. And whilst a few leading heads of the industry, like P&Gs Marc Pritchard, already declare digital marketing as 'almost dead', the majority still just applies myriad tactics in an attempt to follow the latest trend. What is your observation? Does this behaviour come at the cost of loosing sight of the fundamental principles of brand building? And have these principles really changed, despite the amazing opportunities technology has created?

Caspar Schlickum

Xaxis

Powerpoint Karaoke Heats

What is powerpoint Karaoke? Simply put, you present a slideshow that you have never seen before. Heats? We always do powerpoint Karaoke during the big Extravaganza talent show, but we only have 3 slots. This is your chance to shine. Win the heats, and you will be on the main stage, presenting something you have never seen before. Who should come? Anyone who wants to try something completely different, get out of their comfort zone.

Gary Shainberg

TSO Ventures Ltd

Dones in Comercial use for the benefit of Mankind and the Marketing Guru

This will be a discussion on the many uses of UAV's in Science, academia, MarComs, conservation and good. Bring your idea's along and we will see if we can make them happen.

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