The Hashtag Economy / What I discovered living inside of Instagram in 2014..
I have spent the year obsessed with Instagram and have learned a lot about how hashtags are used for listening, connecting, sharing and engaging inside of Instagram. This is an extension to my past obsessions of living inside of Facebook and on twitter. Feel free to join me on Instagram before Stream at: http://instagram.com/jeffkenipulver
I believe that hashtags are the new Jingle. In the future, hashtags will be the "catch phrase" and the jingles which some of us have ingrained in our heads forever will be yet another experience which does not transfer to the next generation. Marketers will need to find other channels to connect with their target audience. I believe the hashtag economy is already a multi-billion dollar business. Maybe more. These days hashtags are already driving commerce, driving "discovery," driving community, tied into pop culture and so much more.
And unlike Facebook and Twitter and other social media channels which can be dark at times, I have observed that on Instagram, people are making it a point to share the golden moments of their days, their weeks, their months with their friends and family / customers on their Instagram accounts. More than anything else, while Facebook has become "the Like Economy," Instagram seems to be all about Love.
I am interested in curating a discussion at Stream with people who have experienced the effects of the growth of hashtags in various business sectors and explore how they feel their future will be impacted as these communication technologies continue to evolve.