The Future of the CDO: Planned Extinction
What is a Chief Digital Officer and what do they do? Are they necessary? Agencies and brands continue to hire them, so they must be needed, right? At the risk of talking myself out of a job, things won't really change until the word digital is used as an adjective, not a noun. And when ‘digital’ thinking, the use of information and technology and imagination, permeates all departments and everything we do. How do we achieve this and make CDO's extinct?