Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Artificial Intelligence: will it overwhelm us?" to "Beyond 1.3 Billion - Modern China". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Deirdre McGlashan

MediaCom

The Future of the CDO: Planned Extinction

What is a Chief Digital Officer and what do they do? Are they necessary? Agencies and brands continue to hire them, so they must be needed, right? At the risk of talking myself out of a job, things won't really change until the word digital is used as an adjective, not a noun. And when ‘digital’ thinking, the use of information and technology and imagination, permeates all departments and everything we do. How do we achieve this and make CDO's extinct?

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