Rock stars, music videos and the rise of trackvertising - what's in it for brands?
The most shared videos of all time are music videos. In fact, the first non-music related video (Kony 2012) comes at #110, while huge YouTube sensations like Charlie Bit My Finger barely break into the top 300. So it’s no surprise that some of 2014’s most popular ads have practically erased the line between music video and commercial. In fact, this summer Shakira’s World Cup La, La La (Brazil 2014) collaboration with Activa overtook VW’s The Force to became the most shared ad of all time. We’ll discuss how brands are collaborating with bands to create trackverts.