Are you crying yet? Emotional ads and the reasons why happiness rules:
How universal are our emotions? Can digital video campaigns cross borders and languages? Should your campaign be local or global? Do subtitles affect performance? Why are funny ads more likely to backfire and are we addicted to happiness? We’ll use data from 500+ billion video views to explore the Geography of Sharing and explain where cultural differences have the power to turboboost or trip up your social video campaign.