The New Rules of Mobile Marketing
Mobile advertising and market should NOT be working... but it is! Mobile advertising grew 11% last year, according to the IAB, and now accounts for almost 20% of all digital advertising spend. This would seem to defy logic: There are still precious few standards, making the cost of mobile delivery prohibitive; mobile screens remain unfriendly to marketing products and services; apps are a bad delivery mechanism for advertising; and a handful of warring giants, not all of them brand-friendly, control the market. So what’s powering mobile ad growth and ROI? Colgate-Palmolive's Jack Haber and I will lead a session in which mobile, brand, retailing, and advertising leaders will try to write the new playbook on mobile marketing success.