Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Artificial Intelligence: will it overwhelm us?" to "Beyond 1.3 Billion - Modern China". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Scot McLernon

Yume

Revisiting Wanamaker: Where are today’s dollars most wasted?

John Wanamaker’s famous advertising quote takes on an entirely new meaning today, especially with the exponential explosion of media channels. Where are brand advertisers finding the most and least value, not only across screens, but across platforms as well. With the severe fragmentation of audiences, brand advertisers need to make tough decisions around where to spend their finite dollars.

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