Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Artificial Intelligence: will it overwhelm us?" to "Beyond 1.3 Billion - Modern China". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Scot McLernon

Yume

How to finally kill the media/creative debate

In a new media world driven by automation and technology, the age-old media vs. creative argument has actually intensified. How real is dynamic messaging and what does the future of creative look like in a programmatic world? How will these innovations impact key players in the space – brand marketers, agencies and ad tech, and can the debate be put to rest, once-and-for-all, or will it grow stronger?

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