Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Artificial Intelligence: will it overwhelm us?" to "Beyond 1.3 Billion - Modern China". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Venkat Prasad

Culture Machine (The Aleph Group)

Is branded entertainment the future of video Ads ?

With ever increasing audience fragmentation due to channel explosions and with consumer in total control of what they want to watch at the place and time and device they choose to watch, engaging the right audience requires a shift in messaging mind-set. We'll use digital video as a case study to explore the possibility of future where messaging is integral part of story telling . As the shift from ads around content to content as ads accelerates, is branded entertainment a better & viable alternative to traditional video ads ?

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