An agency guy asks, "Is the agency model dead?"
I've spent almost 20 years in marketing, working at various times at a high-profile start-up, some of the hottest independent shot digital shops, at a very large PR agency (the worst 4 years of my life) and now I run digital for one of WPP's largest team accounts. While all of this was happening, companies like Google, Facebook, YouTube, and others are building creative capabilities and client facing teams. The tried and true model that agencies operate under is under more pressure than ever. Can they survive?
This session will explore the current state of affairs for agencies and (hopefully) spur conversations about what's needed and what's next. Who should attend? Anyone who works in the ideas economy and wonders if there's something better to be had.