Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Artificial Intelligence: will it overwhelm us?" to "Can there be a future without ads?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Vincent Druguet

Wunderman Paris

RIGHT PLACE, RIGHT TIME, RIGHT MESSAGE BUT IN-STORE: WILL MOBILE BREAK THE LAST METER MARKETING MYTH ?

Data is everywhere. We are living in a connected world, We are geo-localized, We do give our data in exchange of valuable services. We are connected, even in store. But still, understanding the customer in-store, delivering him the right message, the right offer, in-store, influencing the consumer when he is purchasing, and bringing him the benefits of e-commerce, is still a challenge for marketers and Brands. We are talking of Beacons, NFC, ... but what will be the future of mobile marketing in-store...? Discussions...

Vincent Druguet

Wunderman Paris

RIGHT PLACE, RIGHT TIME, RIGHT MESSAGE BUT IN-STORE: WILL MOBILE BREAK THE LAST METER MARKETING MYTH ?

Data is everywhere. We are living in a connected world, We are geo-localized, We do give our data in exchange of valuable services. We are connected, even in store. But still, understanding the customer in-store, delivering him the right message, the right offer, in-store, influencing the consumer when he is purchasing, and bringing him the benefits of e-commerce, is still a challenge for marketers and Brands. We are talking of Beacons, NFC, ... but what will be the future of mobile marketing in-store...? Discussions...

Vassilis Papakonstantinou

MIT Enterprise Forum Greece

What would be your ideal social safety network?

Everyday we assume more risks than before and because of technology we underestimate these risks. We drive our cars faster and closer to one another thinking that modern sensors and actuators will save us if needed. He have a phone always on next to us thinking that if something happens we can always call for help. How can we use technology to serve as a "guardian angel"? What would be the characteristics of this "digital guardian angel"? What are the new risks associated?

Chip Scovic

TubeMogul

Is Google a Major Threat to Ad Tech Innovation?

Over the last decade, Google has built and acquired an impressive array of ad tech tools, which combined now constitute one of the major ad tech stacks in our industry. However, over the last two years there have been multiple instances of Google exerting their market power to capture share from adjacent areas. These include tying spend via their systems to a credit program, prohibiting DMPs from operating on Google's ad network and most recently, restricting programmatic access to YouTube solely to Doubleclick Bid Manager. These moves serve to strengthen Google's market power, limit choices for brand marketers and eliminate viable competition and thus, innovation from occurring.

Andrew Eynon

Benenson Strategy Group

Presidents & Polling vs. Big & Behavioural

Political campaigning resolved the big idea vs micro-targeting debate decades ago. Why does this false distinction still consume us in marketing? What does the 'Third Way' look like in this world of digital possibility? What are the lessons from the campaign trail?

Cleve Gibbon

Cognifide

Being 20 in 2020

What were you doing when you were 20? Studying. Travelling. Working. Now think about how are teenagers today are applying digital? Social. Gaming. Hacking. Things are not the same. In this session, let’s share a few of our "being twenty” stories. Then, let's make a few assumptions around 2020 digital capabilities to tell new “being twenty” stories. And then let's wrap up by thinking about what we could do today to bring our stories to life for 2020’s 20 somethings.

Gayle Noah

L’Oréal

Are we getting up too close & personal?

When we know almost everything about a person, apart from their name, as “anonymised” data, who decides how much personalisation is too much? Are there different rules for products & services as opposed to advertising? Is there a Utility lens to be applied? When is precision targeting crossing the line? Where is the line? As Marketers are we now just the creepy uncle, following people round & getting far too personal? Why do we, as marketers, seem to ignore what real people want or like as soon as we step into the office? Has the data sharing/value exchange economy reached the end of the road? Does the rise of ad blockers give us a signal that people think enough is enough?

Kathryn Hume

Fast Forward Labs

The Ethics of Machine Intelligence

Pace Elon Musk and Stephen Hawking, this is not a session about preparing ourselves for an age of sentient machines. Instead, it will challenge us to consider contemporary instances of inadvertent discrimination caused by new machine learning technologies. We'll ask where and why we should keep a human in the loop, not only to improve algorithmic accuracy but also to use technology to shape the society we want to become.

Andrew Barratt

Ogilvy & Mather Group

Growing up with double D

Digital and Diversity. Two buzzwords of the industry. The ability to target and engage diverse audiences makes digital a powerful tool for marketers. It's almost as though digital marketing was conceived with diverse audiences in mind. It generates data to help clients maximize and readily comprehend their return on a very specific investment. Let's explore what the full opportunity for brands is around targeting diverse audiences on digital, and discuss whether digital and online social profiling is actually a contributing cause of creating diverse consumer market segmentation?

Simon Shaw

Hill+Knowlton Strategies

Constructivists to Bauhaus. Can agencies ever become Creative Movements?

History tells us that out of moments of great change come disruptive ‘Creative Movements’, all with their own strong and unique beliefs and culture. They are formed of their time and are relevant for that time. Great political change created the Constructivists, industrial change the Bauhaus and technological change created a ‘Creative Movement’ and culture called Google. What they all had in common is they all became magnets for like-minded people, all had creativity at their core and all were interested in embracing and exploring change and disrupting the status quo. How can we develop our own ‘Creative Movement’ for today's world?

Simon Shaw

Hill+Knowlton Strategies

Constructivists to Bauhaus. Can agencies ever become Creative Movements?

History tells us that out of moments of great change come disruptive ‘Creative Movements’, all with their own strong and unique beliefs and culture. They are formed of their time and are relevant for that time. Great political change created the Constructivists, industrial change the Bauhaus and technological change created a ‘Creative Movement’ and culture called Google. What they all had in common is they all became magnets for like-minded people, all had creativity at their core and all were interested in embracing and exploring change and disrupting the status quo. How can we develop our own ‘Creative Movement’ for today world?

Michael Tolkin

Ultro Labs

How VR & AI will Change Everything

With rapidly advancing new tech platforms in virtual and augmented reality, as well as more robust artificial intelligence tech approaching computational power equivalent to that of the human brain, we are entering a transformative age. What will the future look like? What will distinguish virtual from reality? Will we be able to "upload" our minds and transcend our biological form? How should we govern this new ecosystem? What role will we play as organizations and individuals?

Itai Preis

Specificare

The future of manufacturing - matching your customer needs 100%

On-demand manufacturing is growing fast and disrupting more and more industries every day. The change economics of demand discovery, production and distribution, together with hyper-targeting of the consumer needs, and the creation of smart products, are pushing manufacturers to explore radically new ways of creating and capturing value. In this sessions we'll try to see how it change the value chain up side down.

Orel Elimelech

Orel Ventures

Cyber pickup stories

Short and funny stories about how to do it right.

Dan Khabie

Mirum

How to create a culture for the digital economy

People are a company’s greatest asset — they are the driving force behind ideas, innovation, and culture. Companies are constantly fighting to claim a slice of an ever-crowded market, which means attracting and keeping the best talent in the business can make or break their success. Attracting people with the right qualities calls for building a culture that allows them to thrive.

Claire Holmes

Lambie-Nairn

Brand authenticity: did it just get easier?

Brands have never been more under the microscope from their audiences. In a transparent digital world they have nowhere to hide. Millennials are very clear on what they expect from their relationship with their brands and will have no qualms rejecting the ones that aren’t authentic. Brands must know who they are, know what makes them tick, be clear on their philosophy and apply this to everything that they do. But is today’s world too complex for brands to always stay true to themselves? Does this driving force for authenticity result in stifling creativity and less engaging solutions? Or does this brand clarity give added confidence and a clearer brief to open-up a world of innovative solutions that capture the imagination and hearts of their audiences?

Yonatan Raz-Fridman

SOSU Inc.

A world where anyone, anywhere have the tools of creation

The next Mark Zuckerberg or Arianna Huffington is out there. How do we provide the opportunity and the tools for her to shine?

Sean Weller

POSSIBLE

When Traffic Jams Become a Good Thing

Self-driving technology is progressing faster than anyone ever imagined and is getting closer to reality. It will reshape cities and completely change our conceptions of what it means to drive. No longer will driving be time wasted in traffic, it will be time spent playing games, watching movies, shopping -- or even catching up on sleep. What should we expect for the new in-car experience? What are the short and long-term opportunities for brand marketers? What should brands start doing to prepare for this future?

Caroline Daniel

Financial Times

Should we want to live forever?

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Danny Josephs

Pulse Creative/WPP Team News UK

Is digital killing quality journalism or allowing it to thrive?

We live in a world where journalistic exclusives are now exclusive, on average, for less than 3 seconds; in a world of ‘churnalism’ where originators are no more protected than scrapers. Where does this end? If original content is no longer easily attributed to brands and can no longer guarantee eyeballs and the advertising revenue these bring, who will fund quality journalism in the future? Does it matter if nobody pays for the origination of professional journalism? When we can all create and distribute our own stories who will be the sources we should trust to edit the ever increasing world of over supplied content? Danny Josephs (WPP Team News) and Dom Carter (News UK Commercial Managing Director) will host this discussion.

Matt Trotta

Buzzfeed

Why short girl problems will be the future of digital IP

The goal is to lead a discussion on what it means to build out a distributed media model. With a mix of publishers, platforms, agencies and brands at the conference, we should get a lot of strong opinions, not only on the model itself, but also who should own it (brands/publishers/platforms/agencies?).

Tor Garnett

Metropolitan Police

How to spot an Unconscious Bias

Spotting and rectify an unconscious bias in yourself or your company can be difficult. From gender to race… how diverse are you really? Join this discussion where I’ll share insights on tackling racial bias in the police force… and debate what more (using tech?) can be done Can we find a way to help us 'reverse prime' police officers to stop a race-poverty and poverty-crime correlation in some communities appearing like a race-crime link?

Alex Steer

Maxus UK

How do you measure the internet of things?

In the near future, every bit of your distribution chain will be emitting data - from sites and apps, stores, logistics, smart devices and more. Acknowledging this is one thing; making good use of it is another. The internet of things is an exciting concept - until they're *your* things, and you have to measure them. Beyond operational efficiency, how should marketers use these new kinds of data to build stronger brands? How do we make sure we've got access to the data we need? What are the practical challenges of collecting it and making sense of it? What changes will it make to the way we think about customer experience and the effectiveness of our marketing communications?

Efrat Kotler

Ginger Software

What Startups Can Learn From Music Bands?

There's a lot in common between startups and music bands when you come to think of it. In this discussion, we'll talk about the similarities between the two, and the lessons learned from rock bands that can be implemented in the startup world. Moreover, we'll discuss what other lessons we can take from completely different fields into our startup \ organization. Rock On and see you at steam!

Yiannis Gavrielides

Covve

Is technology strengthening or weakening relationships

Social networks, dating apps, retweets and likes: we live in an increasingly connected world but are we moving further and further apart? Are we as lonely as ever?

Aja Bogdanoff

Civil

No Room for Trolls: How we're hosting civil conversations online

What could you do with online comments and other user-generated content if you didn't have to deal with the horrible harassment and abuse? We've built a platform that fixes the fundamental problem with publishing UGC -- bringing real-world social structures online. Join us for a demo (wifi permitting) and discussion about the not-terrible future of online engagement.

Christina Wein

InMobi

Forget channels, it's all about apps

"The world has really not just gone from desktop to mobile but maybe more importantly from a world run by channels to a world which was characterized by millions of sites and now eventually to a world dominated by apps" - Rob Norman What will be the opportunities and challenges in marketing in a world dominated by apps? How can brands and agencies best leverage the massive first party data and advanced creative capabilities that apps enable to build trusted relationships with consumers on their "personal devices"?  How do they surface the content, products, and experiences that are of value to the consumer in a world where search does not work? These are the types of questions we'll see to discuss and explore. In a world where users are opt-ing out to advertising and downloading technologies such as ad-blockers, how do we harness the power of the data and creativity in the app environment to create powerful stories that enable content discovery and commerce that consumers will enjoy?

Kata Bleyer

Coca-Cola

role of emojis / stickers / emoticons in our digital lives

emotions are quite hard to convey via messaging, especially nowadays as we are using more and more written communication. unless you are a copywriter :). as a solution many people started using emoticons & emojis to communicate their emotions. then stickers were born. (nb: technically they are different, emojis are media & platform neutral and coded in unicode; while stickers go via platform to platform communication and only within the same platform, like Skype, Viber, FB messenger). I think a lot about the role of these little characters and how brands can or should use them? on the other hand I am very passionate about messenger apps and how brands can credible play on those platforms and maybe the only solution to date is the stickers, if you enter into that intimate space via stickers, and you provide a good value exchange to the consumers, that's still acceptable for the consumer. would be a great discussion point! see you all next week :) :)

Doug MacDonald

Qatar Airways

Feeding the social media maw*: the always on content challenge

Red Bull, GoPro, Dove – these brands have leveraged their content creation to drive huge awareness and sales. However, are they false prophets, unicorns, the outliers that drives the rest of us towards viral glory? How many of us have heard that “we want it to go viral” in a creative meeting, it’s practically a mantra. Marketers used to be happy with a weekly ad, TVC a quarter, with huge production budgets and advertising dollars. Now, a marketer needs to “feed the maw”; the never ending cycle of creating images that can be memes, videos that make us laugh or cry, blogs that inform, infographics that engage, and witty (but not too witty) 140 character missives, posted daily, weekly, monthly. Agencies can’t scale down and few have the budget or the resources for an editorial production team but our customers are spending more and more time on social. How do you feed the maw? * Maw: the jaws or throat of a voracious animal.

Alex Bellos

LOOP

The world's favourite numbers

Our emotional, psychological and cultural responses to numbers can influence our behaviour in very surprising ways - with important lessons for advertising, branding and tech. I want to share my (and others') research into the psychology and anthropology of numbers. You'll get to find out what happened when 44,000 people entered my survey to find the world's favourite number, and Ill discuss the science of why we prefer household products to have an even number in them.

Paul Field

TouchCast

Drones, phones and why technology can be bad for journalism

Yes, a story may well blow your mind if presented in virtual reality. It may come to life with breathtaking clarity when told inside a 360 interactive video. It may be more dramatic if it’s being live streamed or reported in a series of tweets by the protagonist rather than a journalist as spectator. But as a former newspaper editor, who spent 25 years obsessing about finding stories and putting them in front of huge audiences (I spent most of my career at the Daily Mail), while I absolutely love and embrace new forms of telling and delivering stories I worry that great storytelling is losing its way. Before the internet, before film, books, even pens and paper, we told stories using nothing but our bodies and imaginations. The earliest cave paintings reveal we told stories about our fears and beliefs, and these were passed down from generation to generation. In this discussion, I'll explore the reasons stories are intrinsic to who we are and how we think… and why if we understand that without stories we cannot have consciousness we could be enjoying a new golden age of journalism.

Christian Frei

Microsoft

Marketing is dead

We are experiencing a new industrial revolution, the digital industrial revolution. New Technologies, new business models and social/cultural transformation are impacting businesses and the way how marketing is being done. B2B/B2C are fading away in favor of H2H, human to human. Marketing will equally transform even more in the coming months/years. What is the impact of this digital industrial revolution on Chief Marketing Officers and on the way how marketing has been done. How will technology, business model and cultural/social transformation impact marketing and communication in the coming years. Discuss how marketing has to be disrupted for the digital industrial revolution.

Gary Shainberg

TSO Ventures Ltd

The Client Wants a radical pitch with the new "Must Have" A Drone - what can you do ?

This is a discussion on what a Drone really is, what it can do and how could it be leveraged as a part of a pitch to a client or used to deliver a new radical angle or "point of view" So "Is a Drone for us"

Andreas Stavropoulos

DFJ

Teenage Lessons

What lessons are you focusing on for your teenager kids right now and why? What should be their aspirations? What are you worried about in terms of their educational priorities, over-scheduling, social media use, etc? What best practices or other suggestions do you have for other parents?

Andreas Stavropoulos

DFJ

Do the Greeks really want to turn their country into Venezuela or Argentina?

For anyone interested, we can have a discussion on the historical and ethno-psychological bases for the rise of populism and the schizophrenic recent election results. Moving forward, what is the optimistic scenario for Greece within Europe?

Andreas Stavropoulos

DFJ

Hindsight is always 20/20: or is it?

What is the role of luck (whether acknowledged or not in retrospect) in building great companies? And how do leaders put their companies in a position so that they can be lucky in the first place?

Stephanie Hospital

One Ragtime

How to become the Tinder of venture but for long term ?

Disrupting the venture industry through data and digital …

Sarah Wood

Unruly

Adblockalypse Now: fact or fiction?

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Brian Stempeck

The Trade Desk

Man vs. Machine: where do people fit in adtech’s future?

As savvy marketers turn to technology for new solutions, concerns of replacement emerge. “Data” and “automation” take up more of advertising’s word count than ever before. Do we face a future where machines overtake the role that people once held? Join The Trade Desk’s Chief Client Officer Brian Stempeck as he speaks to why the agency of the future is more about people than ever before. Stempeck will cover the three major areas where the human touch will become more essential in advertising, even among those marketers who take a technology-forward approach. Stempeck’s talk will focus on data versus insights, automation versus experimentation, and how expertise will never be commoditized. In this session, participants will be challenged to consider their role in the industry’s ever-changing competitive landscape, and what types of talent will thrive in the agency of the future.

Eric Tsytsylin

WPP

What role will brands play in virtual and augmented worlds?

Co-hosted with Cary Tilds, Chief Innovation Officer, GroupM The ubiquity of virtual and augmented reality is more a matter of "when" than "if." Yet the role of brands in these alternate realities is largely undefined, as early efforts have been one-off experiments and more about the PR associated with piloting the technology. What challenges must be overcome to get the most out of these technologies? What will be the best VR/AR use cases for brands? At what stages of the decision journey will they be most relevant? Let's imagine the possibilities of VR and AR as the next great channels through which brands engage, communicate, and exchange value with their customers.

Andrew Barratt

Ogilvy & Mather Group

Painting By Numbers: Is Data And Bean Counting Threatening Good Creative?

Are agencies now just painting by numbers...? Part 1: DATA Data is important and allow for more insight than ever before. But, is the reliance on numbers and stats threatening creative and brave marketing ? Part 2: FINANCE And finance. Important for any business to function. We know that overambitious financial targets and dwindling client budgets can stifle agencies output. But what about procurement...how can we reform over convoluted procurement policies, which can come at the expense of good creative work?

Mitchell Reichgut

Jun Group

I Know Where You Were Last Night: The Power of Persistent ID

What you view, what you buy, where you go, how you get there, and what your heart rate is when you arrive—it’s all up for grabs. Persistent IDs promise bold new worlds for advertisers, and they conjure nightmares for privacy advocates. We’ll discuss capabilities that make cookies look primitive and tame, and the enormous implications for us, for consumers, and for our culture.

Daniel Landau

Midrasha Faculty of the Arts

Story telling in Virtual Reality

In this discussion i'd like to share with you some ideas about telling stories in virtual reality. Creatives around the world are trying understand the potential VR has in creating new cinematic vocabularies. I'll be presenting work done in the field and look forward to spark a discussion with ideas and insights from the group.

Jack Riley

The Huffington Post

The future of wearable content

Building on a Harvard research project earlier in the year, I'd like to offer to lead a session about how content and wearable technology, particularly the smartwatch, are likely to develop together over the past few years. With new form factors and interaction models, novel biometric data, and the alluring prospect of an always-on channel to reach users, what will be the compelling and defining consumer content experiences of wearables as platform? This session will aim to explore these ideas and try to identify some of the most exciting areas for innovation.

Ofir Krakowski

.

Knowledge management is dead? Can machine learning and other current technologies drive knowledge spread across the organization

Does your work colleague share their knowledge? Do you? Does it affect the organization? How much time is needed to find the expert inside the organization? Is he the real expert or are there any hidden ones? Why do we need knowledge spread? What are the benefits to the organization? How can you leverage machine learning, pro active approaches and other current technologies to drive knowledge spread across the organization – Relevant, right for me and just in time.

Bob Burgoyne

Kantar - TNS

Government and regulation are bigger drivers of innovation than competition: discuss

In some industries, entire business models can be up-ended by regulatory changes and new businesses can emerge as a result. Eg the impact of various different data protection and privacy related laws which have been enacted in recent years. Government owned defense research institutes are an incubator of new technologies which eventually ‘trickle down’ to consumer applications. For example, emergent AI technology currently used by the military before civilian applications become cost effective / viable. We discuss how companies can best prosper in this context.

Bob Burgoyne

Kantar - TNS

What is the role of insight in a highly targetable world?

Today brands are able to target consumers based on their past purchase behaviour, their implicit demographics, their social graphs, their location – an ever increasing and more detailed list of variables. In this context, what is the role of ‘market research’? Are attitudinal segmentations based on a 40 minute survey relevant any more? Or are behavioural cues and context better at generating leads and sales through timely targeting?

Chrissie Hanson

Mindshare

In future, will new business pitches be won by those who can show clients a Communications Blueprint to Brand Meaning?

By meaning, i'm referring to a brand's purpose, its point of view on the world, on culture, on the events happening in society, so going beyond the products it's trying to sell.

Kieley Taylor

{M}Platform

The Power of Mindset

I plan on explaining the general principles of fixed and growth mindsets and sharing illustrative examples from the book “Mindset: The New Psychology of Success” by Carol Dweck. There will be some open time to reflect on individuals preference for fixed or growth mindset. We’ll then discuss ways to keep the growth mindset top of mind for our own endeavors and to help cultivate positive thinking and results from our teams.

Shawn Gold

Wattpad

PLEASE LIKE ME

In the 21st Century, communications is becoming more important than marketing. In a world where brands try to humanize and be more like people, and people want to turn themselves into brands, how can companies create an emotional connection that creates intimacy and favorability on a mass scale? This discussion with focus on techniques and psychological triggers that play into self image and how brands can effectively leverage those triggers through social storytelling.. After all, "we choose our friends for our ability to amuse them."

Igor Tolkachev

WPP

What's your phygital strategy?

Go phygital or die. Let's get phygital.

Igor Tolkachev

WPP

IoT DIY: How can we all up our game in the IoT space and start innovating now

Do we agree that the IoT age finally kicked in? Who's leading the way? Do we want to be more involved? What's holding us back?

Jason Rapp

Science, Inc

The Phone is the New TV -- Tips for programmers and marketers

Teenagers have a bunch of free time. No really, it's true. It just comes in 3 minute increments. But it adds up to 4 hours a day. How should content creators think about programming to the smart phone? How should marketers think about delivering a message that resonates? This discussion will share data on behavior and theories on how to program and market mobile content.

Eli Pariser

Upworthy

Media futurism. What will the media look like 5-10 years from now?

Using a very abbreviated version of a scenario tool developed by Shell Oil, we'll develop four potential future media worlds together in 50 minutes.

Eli Pariser

Upworthy

Story hacking: Learnings, tips and tricks for bringing together data and stories.

How are you integrating data into the way you tell stories? What are your most interesting/unexpected data-driven learnings? Let's discuss.

Marc Goldberg

Maslow Capital

The future of work

Accelerating technological unemployment will likely be one of the most challenging societal issues in the 21st Century. Never before in history are so many industries being simultaneously upended by new technologies. Though "creative destruction," in which lost jobs are replaced with new ones, will be a factor, our newest technologies have the clear potential to eliminate many more jobs than we create. With technology advancing at a geometric pace, robotics, artificial intelligence, 3D-printing, and other innovations with enormous disruptive potential will soon hit the mainstream. Billions of people worldwide are currently employed in industries that will likely be affected—and billions of new entrants to the workforce will need jobs. Much has been written about the coming collision of rapidly advancing technology and an increasingly displaced workforce (a recent Oxford study predicts 47% of US jobs gone from technology within two decades), Technology innovation (automation) + The rise of the gig economy + Growth with no job creation = welcome to the strange future of the future of work where the old rules do not seam to apply any more.... We will talk about Unconditional Basic Income , job destruction and automation, technology innovation, new form of social contract between companies and employee, the rise of the maker economy, the political consequences of thos technology and business change etc... Come and join to debate and share your views!

Caspar Schlickum

Xaxis

Powerpoint Karaoke HEATS

It's back! One of the only events at Stream that you not only can't prepare for: Powerpoint Karaoke. Present a slide presentation you have never seen before. Winners of heats go on to present in the final during Extravaganza, with AMAZING prizes.

Limor Lahiani

Microsoft

Divine Technology - What humans can learn from Artificial Intelligence

As the development of Artificial Intelligence (AI) accelerates, more and more thought leaders such as Elon Musk, Stephen Hawking and Bill Gates warn us from what could be the end of the human race. In this talk I'd like to discuss a different point of view, which look at AI as an opportunity for us humans, to explore what it means to be a self-aware sentient being and explore our consciousness.

Jory Des Jardins

SheKnows Media

Aren’t We Lucky! The Unfair Advantage of Female Execs

When it comes to running teams and growing companies we women are the lucky ones. There are innumerable benefits and advantages that we can leverage to reach the top. What do women bring to the table in terms of influencing today's digital and analog audiences, and how are we impacting the startup ecosystem? Do women who succeed have to adapt to a more male style of leadership, celebrate a feminine style, or both? Our panel will consist of female media and tech Co-Founders/CEOs. We'd love to open this to both women and men to discuss the female impact, from an executive level to an audience level. Marketers, programmers, creators, entrepreneurs, and thinkers are all welcome!

Gordon Young

The Drum

Marketing can change the world!

That statement is more than The Drum's new strapline. It is something I passionately believe. The rise of digital has transformed our economy from one led by logistics, to one that is led by ideas. You no longer need access to printing presses to be in the media. Or own a retail estate to be in retail. In this new world data scientists have as much as a contribution to make to a cure for cancer for example as 'real' scientists. Those with a marketing skill set really are best placed to make a difference in this new economy. They really have the potential to change the world. And in order to prove that The Drum challenged 13 major organisations and brands to change the world for the better over the course of a single day. As well as brands, we also brought into organisations such as media owners - to give them the tools to make a difference - and agencies to give them the ideas. Projects included plans to plant a forest of 10,000 trees in a day, a bid to reposition Africa by celebrating its culture rather than reporting on its poverty and a campaign to get MTV viewers to take gender equality seriously. This talk will bring you up to speed with this amazing project and will be an opportunity to discuss whether the premise that marketing can change the world is sustainable, or simply marketing hype!

Ethan Farber

Burson-Marsteller

Size matters: developing deep, penetrating insights about your audience's porn habits.

The data shows us very clearly that every audience has unique porn habits and preferences. If we help our clients understand what kind of porn their audience prefers, can we use that understanding to communicate more effectively and connect with them more viscerally? Let's explore the browsing behavior no one talks about and discuss the data that dares not speak its name.

Prof. Mel Rosenberg

www.ourboox.com

Thinking Between Boxes

"Thinking outside the box" has been a cliche for about forty years. That's unfortunate because most creative ideas and good stories come from thinking between boxes, i.e., connecting boxes in unexpected manners. I have lots of examples and techniques to share and discuss. Is anyone interested in participating/co-leading?

Jon Levy

The Influencers

Inception: How far is too far in behavior science, are we doing good or just manipulating

Over the past 100 years we have discovered how to influence decision-making, change public opinion, increase sales, and drive emotional connections, all through leveraging neuroscience and psychology. We have reached the point where we can have people believe fake memories are real, made up products are real, and that they came up with ideas that were never theirs. With this knowledge in hand, where do we draw the line? At what point does it turn from marketing to inception and manipulation?

Conrad Wolfram

Wolfram

How do we fix maths Education?

Why is maths so despised in the classroom, but so sought-after outside? Why does it seem so irrelevant at school, but so important outside? We've got answers at computerbasedmath.org and it's all about computers doing their stuff, fitting maths with coding. Help us fix the subject of maths in your country, and around the world like we've started to in Estonia, Sweden and around Africa.

Andy Hobsbawm

EVRYTHNG

Products As Media - turning every product pack into data-driven, owned media, using smart tags, smartphones and smart software in the cloud

Products already touch consumers millions of times a day. Now they can be activated digitally using IoT technologies. When millions of your products are enabled with smart packaging sensors and tags, or with embedded connectivity, each one presents an opportunity to gather data about how they are used and deliver real-time information and services to users. One key question is user experience. What are the right propositions to deliver through products (content, offers, services, rewards, etc)? How best to communicate these to consumers? What makes the heart of a great, interactive product experience tick? Discuss.

Andrew Keen

How To Fix The Future

INNOVATE2016

How will innovative technology influence the 2016 Presidential election. Yes, social media - Twitter, Facebook, Instagram blah blah blah - will play a role. But how about technology as policy? Is Donald Trump the Uber candidate? Will Hilary Clinton make robots the enemy of working Americans? Will the left of the Democratic party discover the sharing economy as an alternative to unregulated capitalism? And will 2016 be the year that Silicon Valley embraces a free marketeer like Ted Cruz or Rand Paul? Questions, questions, questions. And we'll provide answers, answers, answers.

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