Products As Media - turning every product pack into data-driven, owned media, using smart tags, smartphones and smart software in the cloud
Products already touch consumers millions of times a day. Now they can be activated digitally using IoT technologies. When millions of your products are enabled with smart packaging sensors and tags, or with embedded connectivity, each one presents an opportunity to gather data about how they are used and deliver real-time information and services to users.
One key question is user experience. What are the right propositions to deliver through products (content, offers, services, rewards, etc)? How best to communicate these to consumers? What makes the heart of a great, interactive product experience tick?