Inception: How far is too far in behavior science, are we doing good or just manipulating
Over the past 100 years we have discovered how to influence decision-making, change public opinion, increase sales, and drive emotional connections, all through leveraging neuroscience and psychology.
We have reached the point where we can have people believe fake memories are real, made up products are real, and that they came up with ideas that were never theirs.
With this knowledge in hand, where do we draw the line? At what point does it turn from marketing to inception and manipulation?