The Phone is the New TV -- Tips for programmers and marketers
Teenagers have a bunch of free time. No really, it's true. It just comes in 3 minute increments. But it adds up to 4 hours a day.
How should content creators think about programming to the smart phone?
How should marketers think about delivering a message that resonates?
This discussion will share data on behavior and theories on how to program and market mobile content.