Painting By Numbers: Is Data And Bean Counting Threatening Good Creative?
Are agencies now just painting by numbers...?
Part 1: DATA
Data is important and allow for more insight than ever before. But, is the reliance on numbers and stats threatening creative and brave marketing ?
Part 2: FINANCE
And finance. Important for any business to function. We know that overambitious financial targets and dwindling client budgets can stifle agencies output. But what about procurement...how can we reform over convoluted procurement policies, which can come at the expense of good creative work?