What role will brands play in virtual and augmented worlds?
Co-hosted with Cary Tilds, Chief Innovation Officer, GroupM
The ubiquity of virtual and augmented reality is more a matter of "when" than "if." Yet the role of brands in these alternate realities is largely undefined, as early efforts have been one-off experiments and more about the PR associated with piloting the technology. What challenges must be overcome to get the most out of these technologies? What will be the best VR/AR use cases for brands? At what stages of the decision journey will they be most relevant? Let's imagine the possibilities of VR and AR as the next great channels through which brands engage, communicate, and exchange value with their customers.