Man vs. Machine: where do people fit in adtech’s future?
As savvy marketers turn to technology for new solutions, concerns of replacement emerge. “Data” and “automation” take up more of advertising’s word count than ever before. Do we face a future where machines overtake the role that people once held?
Join The Trade Desk’s Chief Client Officer Brian Stempeck as he speaks to why the agency of the future is more about people than ever before. Stempeck will cover the three major areas where the human touch will become more essential in advertising, even among those marketers who take a technology-forward approach.
Stempeck’s talk will focus on data versus insights, automation versus experimentation, and how expertise will never be commoditized. In this session, participants will be challenged to consider their role in the industry’s ever-changing competitive landscape, and what types of talent will thrive in the agency of the future.