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Christian Frei

Microsoft

Marketing is dead

We are experiencing a new industrial revolution, the digital industrial revolution. New Technologies, new business models and social/cultural transformation are impacting businesses and the way how marketing is being done. B2B/B2C are fading away in favor of H2H, human to human. Marketing will equally transform even more in the coming months/years. What is the impact of this digital industrial revolution on Chief Marketing Officers and on the way how marketing has been done. How will technology, business model and cultural/social transformation impact marketing and communication in the coming years. Discuss how marketing has to be disrupted for the digital industrial revolution.

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