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Kata Bleyer

Coca-Cola

role of emojis / stickers / emoticons in our digital lives

emotions are quite hard to convey via messaging, especially nowadays as we are using more and more written communication. unless you are a copywriter :). as a solution many people started using emoticons & emojis to communicate their emotions. then stickers were born. (nb: technically they are different, emojis are media & platform neutral and coded in unicode; while stickers go via platform to platform communication and only within the same platform, like Skype, Viber, FB messenger). I think a lot about the role of these little characters and how brands can or should use them? on the other hand I am very passionate about messenger apps and how brands can credible play on those platforms and maybe the only solution to date is the stickers, if you enter into that intimate space via stickers, and you provide a good value exchange to the consumers, that's still acceptable for the consumer. would be a great discussion point! see you all next week :) :)

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