Forget channels, it's all about apps
"The world has really not just gone from desktop to mobile but maybe more importantly from a world run by channels to a world which was characterized by millions of sites and now eventually to a world dominated by apps" - Rob Norman
What will be the opportunities and challenges in marketing in a world dominated by apps? How can brands and agencies best leverage the massive first party data and advanced creative capabilities that apps enable to build trusted relationships with consumers on their "personal devices"? How do they surface the content, products, and experiences that are of value to the consumer in a world where search does not work?
These are the types of questions we'll see to discuss and explore. In a world where users are opt-ing out to advertising and downloading technologies such as ad-blockers, how do we harness the power of the data and creativity in the app environment to create powerful stories that enable content discovery and commerce that consumers will enjoy?