When Traffic Jams Become a Good Thing
Self-driving technology is progressing faster than anyone ever imagined and is getting closer to reality. It will reshape cities and completely change our conceptions of what it means to drive. No longer will driving be time wasted in traffic, it will be time spent playing games, watching movies, shopping -- or even catching up on sleep. What should we expect for the new in-car experience? What are the short and long-term opportunities for brand marketers? What should brands start doing to prepare for this future?