Constructivists to Bauhaus. Can agencies ever become Creative Movements?
History tells us that out of moments of great change come disruptive ‘Creative Movements’, all with their own strong and unique beliefs and culture. They are formed of their time and are relevant for that time. Great political change created the Constructivists, industrial change the Bauhaus and technological change created a ‘Creative Movement’ and culture called Google. What they all had in common is they all became magnets for like-minded people, all had creativity at their core and all were interested in embracing and exploring change and disrupting the status quo.
How can we develop our own ‘Creative Movement’ for today's world?