Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Artificial Intelligence: will it overwhelm us?" to "Can there be a future without ads?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Andrew Barratt

Ogilvy & Mather Group

Growing up with double D

Digital and Diversity. Two buzzwords of the industry. The ability to target and engage diverse audiences makes digital a powerful tool for marketers. It's almost as though digital marketing was conceived with diverse audiences in mind. It generates data to help clients maximize and readily comprehend their return on a very specific investment. Let's explore what the full opportunity for brands is around targeting diverse audiences on digital, and discuss whether digital and online social profiling is actually a contributing cause of creating diverse consumer market segmentation?

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