Growing up with double D
Digital and Diversity. Two buzzwords of the industry.
The ability to target and engage diverse audiences makes digital a powerful tool for marketers. It's almost as though digital marketing was conceived with diverse audiences in mind. It generates data to help clients maximize and readily comprehend their return on a very specific investment. Let's explore what the full opportunity for brands is around targeting diverse audiences on digital, and discuss whether digital and online social profiling is actually a contributing cause of creating diverse consumer market segmentation?