Discussions and Workshops

Discussions and Workshops are 1 hour sessions suggested and led by Stream participants. Read on for the latest thinking with topics ranging from "Artificial Intelligence: will it overwhelm us?" to "Can there be a future without ads?". For more, go to the Stream Medium page and YouTube. Or for a daily dose of Stream, you can find us on Twitter or Instagram.


Gayle Noah

L’Oréal

Are we getting up too close & personal?

When we know almost everything about a person, apart from their name, as “anonymised” data, who decides how much personalisation is too much? Are there different rules for products & services as opposed to advertising? Is there a Utility lens to be applied? When is precision targeting crossing the line? Where is the line? As Marketers are we now just the creepy uncle, following people round & getting far too personal? Why do we, as marketers, seem to ignore what real people want or like as soon as we step into the office? Has the data sharing/value exchange economy reached the end of the road? Does the rise of ad blockers give us a signal that people think enough is enough?

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