Are we getting up too close & personal?
When we know almost everything about a person, apart from their name, as “anonymised” data, who decides how much personalisation is too much?
Are there different rules for products & services as opposed to advertising? Is there a Utility lens to be applied?
When is precision targeting crossing the line? Where is the line? As Marketers are we now just the creepy uncle, following people round & getting far too personal?
Why do we, as marketers, seem to ignore what real people want or like as soon as we step into the office?
Has the data sharing/value exchange economy reached the end of the road?
Does the rise of ad blockers give us a signal that people think enough is enough?