RIGHT PLACE, RIGHT TIME, RIGHT MESSAGE BUT IN-STORE: WILL MOBILE BREAK THE LAST METER MARKETING MYTH ?
Data is everywhere.
We are living in a connected world,
We are geo-localized,
We do give our data in exchange of valuable services.
We are connected, even in store.
But still, understanding the customer in-store, delivering him the right message, the right offer, in-store, influencing the consumer when he is purchasing, and bringing him the benefits of e-commerce, is still a challenge for marketers and Brands.
We are talking of Beacons, NFC, ... but what will be the future of mobile marketing in-store...?