Discussions and Workshops

The agenda for Stream 2016 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.

Uri Baruchin

The Partners

Brand fundamentalism - defluff your marketing strategy workshop/discussion

What's left when you take the fluff, the voodoo and the @£$% out of contemporary brand strategy? (not much) Pre-digital days, the cool thing about branding was that it pioneered a holistic and idea-driven approach during a time where much of the creative industry was still campaign-driven. But now - everything is interconnected - so you have to be holistic, integrated and media neutral by definition and unless you're idea-driven you don't get noticed in the first place. It seems like everyone is doing the same thing but using different names. Is there a unifying framework? (maybe) Why do so many key terms start with P? How come over 50% of marketing problems the same problem? And what's the difference between business strategy, marketing strategy and creative strategy anyway?

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