Brand fundamentalism - defluff your marketing strategy workshop/discussion
What's left when you take the fluff, the voodoo and the @£$% out of contemporary brand strategy? (not much)
Pre-digital days, the cool thing about branding was that it pioneered a holistic and idea-driven approach during a time where much of the creative industry was still campaign-driven.
But now - everything is interconnected - so you have to be holistic, integrated and media neutral by definition and unless you're idea-driven you don't get noticed in the first place.
It seems like everyone is doing the same thing but using different names. Is there a unifying framework? (maybe) Why do so many key terms start with P? How come over 50% of marketing problems the same problem?
And what's the difference between business strategy, marketing strategy and creative strategy anyway?