From bedroom to boardroom. The ROI behind storytelling.
Consumers today have direct access to an unprecedented amount of information, enabling them to search for peer reviews, ideas and recommendations 24/7. This is rapidly changing the consumer purchase path, making it challenging for Marketers to predict what will resonate best with their target audience at any given time, and requiring that content about the brand be everywhere that consumers are searching for information. This session will offer a new way for brands to build a library of evergreen, easily discoverable content that is continually produced, tested and proven at the speed of culture.