Next stop: ads you can speak with
Conversation is the most intuitive way to interact and communicate. Developments in machine learning and processing power will make conversation the default user interface for interacting with a range of devices.
We already see explosive growth of voice enable devices such as connected cars, IoT, AR/VR, audiobots, Alexa Echo and Siri-like assistants.
What does this mean for brands? There is a huge opportunity to reach new consumers in smarter ways by finding the right means to be present in this new landscape.