Digital Detox Vs Digital Nativity - Can we strike a balance? Can we embrace TechforGood without frying our frontal lobes? What will prevail?
We explore this tension between an overwhelming impulse to strip back to simplicity VS the allure of technology.
We'll take a journey through the digital health space – from innovative diagnostic apps (such as Peek Vision) to expert networks (such as Virtual Doctors) to drive social good - leveraging the omnipresence of smartphones in our lives, alongside expanding user-bases of health-conscious wearables.
We'll delve into the juxtaposition of the looming, total digitalisation of our lives against the rejection of all things digital (the need for detox, the revival of ancient practices such as meditation to switch OFF). We'll ask what these counter currents mean to marketers and how we might best respond both professionally and personally.
Along the way, we'll look at critical moments of accelerated change in our history (e.g. industrial revolution, 1960s social revolution) and ask whether we can avoid being so binary – Can we have Luddite long weekends to rest our frontal lobes and still power hugely creative weekdays/Friday night epiphanies where we’re in the intensity of always-on mobile connectivity?