How kids on the Internet are changing everything
In the last five years, u13 kids have become one of the fastest growing Internet audiences (which caught content owners, media companies and brands by surprise). Today, 80%+ of kids have access to a tablet: they are the first generation to grow up with an ever-present online connection.
However the Internet, in all its data-harvesting glory, really wasn't built for eight-year olds.
That's all changing. New Internet laws in the US and EU have banned any collection of digital data on kids, including cookies, behavioral advertising etc. We're now seeing the emergence of the 'zero-data' Internet for kids.
-What is the impact of Centennials on digital media today and tomorrow? How are they interacting with platforms and services?
-How will a generation of kids growing up in a zero-data environment react to platforms like Facebook in the future?
-How should parents deal with all this? What should and shouldn't kids be exposed to in the digital universe?