Discussions and Workshops

The agenda for Stream 2016 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.

Jose de Cabo

Olapic

The Democratisation of Visual Content - How to Remain Relevant When the Brand no Longer has the Control

Once upon a time brands owned and paid-for content was carefully crafted to communicate the right positioning in front of the customer. The growth of social media, however, led to the rise of earned content - the type of content created by the consumer itself, for which the brand has no control. How can savvy brands take advantage of the content democratisation by bringing their customers into the communication mix?

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