Discussions and Workshops

The agenda for Stream 2016 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.

Harry Dewhirst

Blis

Don't make it personal. Make it relevant - When was the last time you liked being thought of as "a product"?

Thought not... But this exactly how Google built its search business; by making us the product it monetises, rather than the algorithms it owns. If the Product is free, then you are the product. But no one likes to be considered a product - that's way too much of a snub to our innate sense of indivdualism. As Patrick Magoohan's Number 6 said in cult '60s TV show The Prisoner, ""I am not a number. I am a free man.." This still resonates today. If we get too personal, we alienate people - that's obvious in any social situation. It becomes creepy and we become offended and turn off. Apply this to data and privacy in digital advertising and the result is the same: People turn away (install ad blockers). But change the word and the sentiment changes too. Rather than being Personal, be Relevant. This change immediately de-sensitizes the "people-product" conundrum. Rather than being "up close and personal", or "in my face and creeping me out", the advertiser has now become more like a new friend providing serendipitous information (something I was looking for but didn't realise it at the time).

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